There’s a lot of confusion regarding Google’s recent change to conversion metrics with the AdWords conversion tracker. Previously a “1″ in the “Conversion” column would tell you there was at least one conversion that happened within 30 days of that date. You were happy with this limited knowledge.Messy and/or complex data was disguised as clean & simple data. The “1″ was all you knew…
With the ever increasing competitive nature of Google AdWords, businesses that rely on recurring revenue from a membership or software-as-a-service (SaaS) subscription model need advanced marketing tactics to stay alive. But merely staying afloat shouldn’t be an option — your goal should be total market domination!
Yet there are unique marketing challenges subscription-based companies face when acquiring new customers…
You're looking at my set of tools. The custom search engine helps me find the answers to questions more quickly. The RSS aggregator keeps me updated with industry news that matters. And, in the near future, I plan on documenting the major steps and considerations used in SEM as a check list (although it will also work well as a list of tutorials).
While I built (and am improving) the above tools for myself, it seemed like a waste to keep them to myself. After all, good will breeds good will, and perhaps you'll even help me find more great blogs to follow.
In the name of good karma, all my outgoing links on this site are followed. Treat others as you wish to be treated, right? Besides, I think the authors who we read daily deserve all the thanks (links) we can give.
I hope you find the SEM News feed and the free SEO search tool helpful.
- Brett at semdaily.com
