In an effort to help our publishers navigate the array of Google products, we’re happy to announce the first part of our ‘Additional publisher resources’ video series. In these videos we aim to provide an introduction to other Google products that are of interest to AdSense publishers. We’ll cover topics such as how to maximize your site’s visibility to advertisers, how to ensure your site is properly indexed in Google’s search engine, how to make your site more interactive for users and how to gather information on your site’s traffic…

In the last post in our “Bridging the Gap” series, lets explore how advertisers build tailored campaigns to promote their businesses. My team and I work mostly with medium-sized businesses that try to be as efficient as possible with their online ad spend. In the past, we found that direct response campaigns (which ask users to make a purchase or sign up for a newsletter) were more common than pure branding campaigns…

In February, we announced the roll-out of Google’s next generation ad server, DoubleClick for Publishers (DFP). Today, we completed the upgrade of Google Ad Manager publishers to DFP Small Business, a streamlined version of DFP designed to meet the needs of growing publishers, and we made this platform available globally to all publishers. If you’d like to sign-up online, you can do so now by visiting the DFP Small Business website…

I sell the Google Content Network, Google’s ad network of over one million publishers to advertisers of all sizes, as a great way to reach customers in all stages of the buying cycle. Content advertising is great for demand generation, for getting the news out about a new product, or about an upcoming sale. How do I pitch the Content Network? To many of my advertisers, the Content Network can be tricky to navigate…

Good news! We’ve expanded Western Union Quick Cash as an AdSense payment method to 10 new countries: Saudi Arabia, Croatia, Iceland, United Arab Emirates, Latvia, Lebanon, Slovenia, Tunisia, Moldova and Malta. If you live in any of these locations, you can now sign up to receive your AdSense payments from your local Western Union agent. With Western Union, you’ll receive your earnings sooner, since you won’t have to wait for checks to arrive in the mail or clear at the bank…

Website owners who use Plesk, a commercial web hosting automation program, to manage their hosting and website services can now easily configure AdSense. As announced on the Google Blog, Parallels Plesk Panel now offers out-of-box integration with Google Services for Websites.If you use Plesk Panel to manage your website, you can now create a new AdSense account from Plesk to help monetize your website content…

If you’re as excited about link units as I am, then you’ll be happy to know that they’re now better than ever! Link units are a different type of ad format which display a list of topics relevant to the content of your page. When a user clicks on a topic, we’ll show a page of related ads and you’ll earn from valid clicks on those ads. Many publishers have found that link units offer monetization similar to that of ad units and provide a more integrated user experience…

Earlier today, our Websearch team announced that we now consider the speed it takes for a website to load when ranking it in Google search results on google.com. As an AdSense publisher and website owner, you may have questions about this change, so we’d like to take a minute to give you more details.This change is part of our efforts to provide the best possible search experience for our users, as we’ve found that faster sites create happy users…

This Saturday, our engineers will be performing routine site maintenance from 10am to 2pm PDT. You’ll be unable to log in to your AdSense and Ad Manager accounts during this time, but we’ll continue serving ads to your pages and tracking your clicks, impressions, and earnings as usual. In addition, your ad targeting won’t be affected.We’ve converted the maintenance start time for a few cities around the world:London - 5pm SaturdayLagos - 6pm SaturdayBangalore - 10:30pm SaturdayManila - 1am SundayAdelaide - 2:30am SundayIf you’d like to learn more about what goes on during these maintenance periods, check out this Inside AdSense post…

Fluctuations in AdSense revenue can happen for a number of reasons, and today, I’d like to explain one possible cause: flighted campaigns. Flighted campaigns are advertising campaigns that run for short, specific periods of time. If you’re curious about these types of campaigns, why advertisers use them, and how they will affect you as a publisher, read on! Advertisers use flighted campaigns to reach both branding and direct response goals…

A few weeks ago, we held a few webinars focused on topics such as increasing your revenue with AdSense and taking advantage of another publisher monetization platform, DFP Small Business, to manage the ad space you sell directly. If you missed the live webinars, you can now view this series of optimization webinars through our Help Center, to help you make the most of your AdSense account. If you are interested in viewing additional webinars, you’ll find last year’s recordings in our Help Center…

Last year, we announced that publishers could begin changing the font faces of their ad units. We’ve been listening to your feedback, and we’re happy to let you know that we’ve just added Wingdings as a font face option. During our extensive alpha testing, we found that this font performed especially well on sites catering to two specific audiences: cryptologists and carrier pigeons. Even if your site’s visitors aren’t usually comprised of these two groups, this font face can reduce ad blindness and we encourage you to test it on your sites…

The Google Content Network (Google’s ad network that includes over a million websites) connects Google’s hundreds of thousands of advertisers with our 1 million publishers. Advertisers can control where the extra layer of control and complexity is added with our targeting options. Here are the ways an advertiser can show ads on your site.

1. Contextual Targeting
2. Placement Targeting
3. Remarketing

Advertisers choose a particular targeting option depending on their overall goals…

Based on your feedback about the category filtering feature, we’re happy to announce that there’s no longer a limit to the number of categories you can filter from your sites. You can now filter as many of the 11 available categories as you’d like.The category filtering feature allows you to prevent ads that fall into specific categories like ‘religion’ and ‘dating’ from appearing on your pages…

Do you ever wonder who at Google helps advertisers understand which websites are relevant for their placement-targeted ads? I’m happy to say that this is one of my goals and also one of my team’s goals. My name is Lindsey Kurz, and I manage a team that helps advertisers understand how to best use AdSense sites in the Google Content Network to reach their marketing objectives. We focus on educating advertisers of all sizes on Content Network best practices, and how they can find success running campaigns on AdSense publisher sites…

We hope you found some useful tips in our troubleshooting series for AdSense for content. Today, we’ll take a look at some tips for implementing your AdSense for search box, to avoid some common issues.

• Are your search results hosted on your own webpage? When implementing your AdSense for search box, you have the option to display the search results either on a site hosted by Google or on your own webpage…

This Saturday, our engineers will be performing routine site maintenance from 10am to 2pm PDT. You’ll be unable to log in to your AdSense and Ad Manager accounts during this time, but we’ll continue serving ads to your pages and tracking your clicks, impressions, and earnings as usual. In addition, your ad targeting won’t be affected.We’ve converted the maintenance start time for a few cities around the world:London - 5pm SaturdayDar es Salaam - 8pm SaturdayChennai - 10:30pm SaturdaySingapore - 1am SundaySydney - 4am SundayIf you’d like to learn more about what goes on during these maintenance periods, check out this Inside AdSense post…

The Dublin AdSense team would like to wish all of our publishers a very happy St. Patrick’s Day! Today we’ll be dotting our i’s with shamrocks, crossing our t’s with shillelaghs, and wishing you all the luck of the Irish.Posted by Siobhán McCormack - Inside AdSense Team

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Back in August, we announced plans to give publishers the ability to allow multiple Google-certified ad networks to compete for display ad space on your site. While this feature was initially available only to publishers located in North America and Europe, we’re happy to announce that all publishers will now have access to these participating ad networks.Allowing these ad networks to compete for your display ad space means that more ads will be eligible to appear on your pages, leading to potentially higher earnings in the long run…

We understand that when showing ads on your site, there may be a few you’d like to prevent from appearing. There are a number of ad control and filtering tools in your AdSense account, which we’ve listed below to help you determine which ones are right for you.

• Competitive Ad Filter You can enter the specific URL of an ad into the Competitive Ad Filter to prevent ads from that site from appearing on your pages…

A few months ago, we updated the email communication options in your AdSense account to give you more choices about the types of messages you’d like to receive from us. You can now pick the types of messages that interest you from five categories:

• Customized help and performance suggestions
• Newsletters
• Google market research
• Special offers
• Information about other Google products and services which may be of interest to you

If you’d like to receive emails with optimization tips that are targeted to your specific account settings and ad implementation, you’ll need to choose the category Customized help and performance suggestions…

We’re constantly focused on bringing new advertisers and more advertising spend to AdSense sites. One way to do so is to make it easier for brand advertisers to reach their goals on AdSense sites. Brand advertisers are focused on raising brand awareness and driving engagement, typically with display ads, for a product or service a person may buy in the future. Brand advertisers differ from direct response advertisers, who typically look for clicks and conversions from the campaigns they run on your site…

Once ads are displaying fine on your pages, your next concern may be your earnings. To make sure all your impressions and clicks are recorded correctly, check out the following notes and tips.First, be aware that your AdSense reports are updated every 15 to 30 minutes, but can sometimes take up to 24 hours to update. So at times, if you don’t see the numbers you expect in your reports, be sure to check again later once your reports have been updated…

This week, we’ll be hosting two live webinars to help you discover how you can make the most of your AdSense account with a detailed understanding of DFP Small Business and AdSense for search.The DFP Small Business (formerly Google Ad Manager) webinar will take place on Tuesday, March 2nd. This webinar will cover how you can:

• Use DFP Small Business to sell, schedule, deliver, and measure all of your direct-sold and network-based ad inventory (including AdSense)
• Have AdSense backfill your directly-sold inventory and compete with your other ad networks
• Optimize your AdSense placements

The AdSense for search webinar will take place on Wednesday, March 3rd…

Already, tens of thousands of AdSense publishers have used Google Ad Planner to share information about their website with advertisers. We are continuing to invest in the product in order to provide the deepest, most accurate data possible. To that end, we have improved how we calculate site traffic by over 10%, upgraded the way we publish opt-in Google Analytics data from publishers, and renamed the product to DoubleClick Ad Planner…

To follow up on our previous post about ad relevance and targeting, let’s look at some other reasons why you may experience ad targeting issues on your site.

• Have you blocked the AdSense crawler’s access to your pages? The AdSense crawler is an automated program that scans your web pages and tracks content for indexing. Sometimes we don’t crawl pages because the AdSense crawler doesn’t have access to your pages, in which case we’re unable to determine their content and show relevant ads…

You may have read previous posts on this blog about Google’s ad serving platforms for publishers, such as Google Ad Manager. Publisher ad serving helps website owners better manage and deliver ad campaigns that they’ve sold directly to advertisers. Ad serving platforms are also used to better manage how unsold ads are allocated to third parties, such as the DoubleClick Ad Exchange, AdSense and other ad networks…

This Saturday, our engineers will be performing routine site maintenance from 10am to 2pm PDT. You’ll be unable to log in to your AdSense and Ad Manager accounts during this time, but we’ll continue serving ads to your pages and tracking your clicks, impressions, and earnings as usual. In addition, your ad targeting won’t be affected.We’ve converted the maintenance start time for a few cities around the world:London - 6pm SaturdayJohannesburg - 8pm SaturdayHyderabad - 11:30pm SaturdayHo Chi Minh City - 1am SundayBrisbane - 4am SundayIf you’d like to learn more about what goes on during these maintenance periods, check out this Inside AdSense post…

We experienced some sound issues when we launched our AdSense Optimization Basics webinar on February 10th. We’d like to apologize to those of you that attended for the inconvenience caused, and let you know that we’ve rescheduled the event to the same time tomorrow. You can continue to post your questions here and we’ll answer as many as possible during the live event. We hope to see you there…

We’d like to wish you a Happy Valentine’s Day from all of us on the AdSense team.And if you’re following the lunar calendar, we’d also like to wish you a Happy Chinese New Year! Gong Xi Fa Cai! Posted by Dia Muthana - Inside AdSense team

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