This Thursday, October 22nd, our Dublin-based AdSense team will host a webinar geared towards publishers with sites related to education. We welcome you to join us for an hour, starting at 9am PST/5pm GMT, and learn how you can improve your ad performance. We’ll talk you through our top tips and show you sample implementations, and you’ll be able to put your questions live to an AdSense specialist…
Recently, we introduced Google Web Elements as a new way to easily add dynamic content to your site. In this post, we’d like to focus on one of the Web Elements which you can use to earn more revenue: the Custom Search Element.As our optimization tips point out, adding search functionality to your site can improve the user experience on your pages and overall make your site “sticky”. Here are some commonly asked questions about the Custom Search Element to help you get started: Q: What do I need to do in order to start earning revenue with the Custom Search Element?The first thing you should do is activate AdSense for search in your AdSense account…
Tomorrow marks Diwali, a festival of lights in India, and so we’d like to wish all our publishers a happy and safe Diwali. We hope this festival brings you good luck and prosperity!Posted by the AdSense India Team
…
You’ve probably noticed the “Ads by Google” label that appears with ads on your site — we display this label because we want users to have an awareness and understanding of the ads they see online and where they come from. As more and more advertisers use rich media ad formats, such as Flash and interactive ads, we want to provide the same benefit to users for those ad formats. So today we’re starting to add the “Ads by Google” message to rich media ads in a way that’s unobtrusive to the ad creative and your site, but as user-friendly as our current “Ads by Google” notices on other ad formats…
We’re pleased to announce that our Dublin-based AdSense team has just released a new webinar schedule. Over the coming months, we look forward to helping you discover how to take advantage of the full potential of your site. Choose from a range of topics, including optimisation, AdSense for search, Analytics, and Google Ad Manager, and see how you can make the most out of AdSense.During each of these webinars, an AdSense specialist will guide you through a presentation and will be available afterward to take questions related to the topic…
Our engineers will be performing routine site maintenance this Saturday, October 10th, from 10am to 2pm PDT. Although you’ll be unable to log in to your AdSense and Ad Manager accounts during this time, we’ll continue to track your clicks, impressions, and earnings as usual. In addition, your ad serving and targeting won’t be affected. Here’s the maintenance start time, converted for a few cities around the world:London - 6pm SaturdayBucharest - 8pm SaturdayMumbai - 10:30pm SaturdayTaipei - 1am SundaySydney - 4am SundayThanks for your patience, and in the meantime, you might be interested in reading more about what our engineers are working on during these maintenance periods…
Start spreading the news: the Content Revenue Strategies (CRS) conference and expo is coming to New York City on November 5th. Formerly known as ADSPACE, CRS will take place alongside ad:tech New York and offer sessions tailored to small and medium sized publishers. You’ll have the opportunity to meet other AdSense publishers during the event, and a variety of speakers will share their experiences and techniques to help you increase your AdSense revenue…
With the growth in popularity of high-end mobile phones with full (HTML) Internet browsers, like the iPhone and phones running Android, advertisers are increasingly extending their campaigns to mobile devices. Because these devices offer a rich content experience similar to desktop, advertising on them is a natural extension for many advertisers.Today we’re launching a new feature for AdSense mobile publishers that will allow you to take advantage of the high-end mobile phone browsing experience…
As the number of YouTube content producers continues to grow, many are looking for new ways to reach new audiences. That’s why we’re happy to announce the launch of YouTube Promoted Videos in AdSense ad units. Promoted Videos are YouTube videos — from movie trailers to product demos to really almost any kind of video on YouTube — promoted by their creators so they can reach a wider audience. (You may have already noticed Promoted Videos on YouTube…
When talking about optimization here on Inside AdSense, we frequently encourage readers to use the 300×250 medium rectangle. But we’ve also talked about how bigger ad units tend to perform well, so a few publishers have asked us, “Should we be using the 300×250 medium rectangle or the bigger 336×280 large rectangle?”We took this question to our Optimization Team, who gave us insight into the strengths of each ad format:
You may remember that last year, we added arrows to the bottom of cost-per-click (CPC) ad units. These arrows allow users to browse through additional relevant ads, helping them find exactly they’re looking for. We’ve been testing slight updates to the look of these arrows, and our experiments have shown improvements in the user experience. As a result, we’ll soon be making a few minor aesthetic changes, including darkening the arrows to make them more visible and orienting all arrows to point left and right…
With tools like Street View, Google Maps is altering the way people interact with their surroundings, letting you see the facade of the store you’re about to visit, plot directions, and find a place to park before you even leave the house. Google Maps has also changed the way information is being presented across the web. Since 2005, web developers from around the world have begun to overlay their content on Google Maps, mashing it all up and presenting it in extremely creative ways…
We recently announced that AdSense would start allowing Google-certified ad networks to bid for your display ad space in order to help you find new ways to generate revenue. You may have seen today’s post by Neal Mohan on the Official Google Blog announcing the new DoubleClick Ad Exchange, and we’d like to take a moment to let you know how these two announcements fit together. The Google-certified ad network capability is powered by the DoubleClick Ad Exchange that we announced today…
If you’ve ever argued over where the pavlova was first invented and are currently enjoying the first signs of spring, the Australia and New Zealand AdSense team is holding a webinar specifically for you! We’ll be presenting our techniques for improving your AdSense for content performance, as well as handy tips on making your AdSense implementation more user-friendly.We’ll be running two free sessions that you can choose between; both are exactly the same and will run for approximately one hour…
Looking for ways to spice up your website with dynamic content? You may know from our optimization tips that you can help increase your AdSense revenue by incorporating other Google products into your site. We’re happy to introduce a new, easy way for you to do just that with Google Web Elements. Web Elements let you easily add richness and interactivity to your site simply by copying and pasting a snippet of code…
This Saturday, our engineers will be performing routine site maintenance from 10am to 2pm PDT. You’ll be unable to log in to your AdSense and Ad Manager accounts during this time, but we’ll continue serving ads to your pages and tracking your clicks, impressions, and earnings as usual. In addition, your ad targeting won’t be affected.We’ve converted the maintenance start time for a few cities around the world:Ottawa - 1pm SaturdayLondon - 6pm SaturdayKolkata - 10:30pm SaturdayManila - 1am SundayAuckland - 5am SundayIf you’d like to learn more about what goes on during these maintenance periods, check out this Inside AdSense post…
As part of our continued efforts to give you more control over the ads that appear on your sites, we’d like to share two additional improvements to the Competitive Ad Filter:Faster filteringIn the past, the Competitive Ad Filter sometimes took up to several hours to block URLs you’d entered. Knowing you’ve wanted a faster filtering system, we’re excited to let you know that URLs added to your Competitive Ad Filter are now usually blocked within 30 minutes…
We’re happy to announce that publishers located in South Korea can now receive payments via Western Union Quick Cash. You won’t need to wait for your checks in the mail, and AdSense won’t charge you any fees to use this payment method. Please note that payments can only be picked up at the International Bank of Korea (IBK) and are only available in South Korean Won (KRW) currency.Sign up for payments by Western Union today by following these instructions…
An ad serving issue yesterday, August 31st, from 4:30pm PDT to September 1st, 2am PDT caused less relevant ads or public service announcements (PSAs) to appear on some publisher pages. This was mostly limited to regions of Asia. Our engineers have now resolved the issue, and ad targeting has returned to normal. We apologize for the inconvenience, and are working to make sure that this doesn’t happen again…
Are you a Canadian AdSense publisher? We’ll be hosting a small AdSense event featuring optimization and product seminars in Toronto in early October, and we have a few additional spaces available. If you’re located in the Toronto area and would like to attend, fill out our interest form, telling us a little about yourself, your site, and your history with AdSense. There are a limited number of spots left, so if you’re interested, let us know as soon as possible…
If you’re a publisher located in Cyprus, Luxembourg, Malta, Monaco, San Marino, Slovenia, or Vatican City, you can now switch to local currency reports to view your earnings in Euros. Once you make this change, any earnings generated from advertisers paying on other currencies will be converted to Euros each day. This also means that if you’re receiving payments in Euros, there won’t be any additional conversions at the end of the month when payments are issued…
We’ve been hearing your requests for new ways to generate revenue in AdSense, and new ways to maintain control over the ads that appear on your sites. With that in mind, we’re pleased to announce plans to give you the ability to allow multiple Google-certified ad networks to compete for display ad space on your site. You may remember that we began to accept display ads served from qualified third-party vendors over a year ago, which helped increase the number of display ads competing on AdSense publisher sites…
Do you manage a site in Lithuanian, Ukrainian, or Latvian? If so, we’re happy to announce that AdSense for content and AdSense for search are now available for each of these languages. Visit the AdSense Setup tab in your account to begin generating ad and search code - our system will automatically take care of targeting ads to the content of your pages and user search queries in these three languages…
As an AdSense Product Manager for ads quality, I’m part of a group that works to make the ads on your site relevant for users. One of the ways we do this is through contextual targeting, which matches ads to the content of your webpages. With contextual targeting, our system parses and analyzes the content of your page, conducts an auction among the relevant ads, then serves the winning ads — all in the blink of an eye! Pretty simple, right? Actually, matching relevant ads to the content of your pages is quite a scientific challenge involving semantic analysis and machine learning…
In the same way that you regularly try out changes to your AdSense ads to increase your earnings, we’re also constantly looking for new ways to help you earn more. We’ve been analyzing the performance of the three available font faces (Arial, Verdana, and Times New Roman), and have found that each font performs best in different ad formats due to factors like character width. Based on these findings, we’d like to let you know that we’ll be updating some of the default font faces associated with specific ad formats within the next few days…
To help us better understand what’s most important to our publishers, we’ve recently started conducting email interviews. Interviews are currently available only to publishers located in North America, but we’re aiming to expand this program to other countries in the future. If you’re located in North America, you can sign up for a chance to participate in an email interview and openly discuss your opinions about AdSense with a market researcher…
To date, we’ve been sharing AdSense information with you through this blog, Twitter, the AdSense Help Center, and the AdSense Help Forum. You also expressed your interest in Facebook by creating a number of AdSense groups, and we listened. We’re pleased to announce that the official AdSense Facebook Fan Page is now up and running! A one-stop shop for up-to-date information, our Facebook Fan Page will be synched with the blog and Twitter, and will house optimization photos and videos that are currently found on our YouTube channel…
In April, we gave you a sneak peek into category filtering, a new feature we’ve been developing to give publishers more control over their ads. Today, we’re excited to announce that we’re extending the beta to publishers in a number of English-speaking countries including, but not limited to, Australia, Canada, India, Ireland, the U.K., and the U.S.As a reminder, category filtering lets you prevent ads from up to 5 specific categories such as religion, politics, and dating from appearing on your pages…
We want to get you paid by the fastest means possible. As many of you know, we offer Western Union in 23 countries and courier service in many other countries. We’d like to take a minute to remind our North American publishers that the fastest way for you to receive your payments is via Electronic Funds Transfer (EFT). EFT is quick and easy to set up. When payments are issued, there’s no need to wait for the delivery in the mail — the funds appear in your bank account shortly after they’re issued…
You're looking at my set of tools. The custom search engine helps me find the answers to questions more quickly. The RSS aggregator keeps me updated with industry news that matters. And, in the near future, I plan on documenting the major steps and considerations used in SEM as a check list (although it will also work well as a list of tutorials).
While I built (and am improving) the above tools for myself, it seemed like a waste to keep them to myself. After all, good will breeds good will, and perhaps you'll even help me find more great blogs to follow.
In the name of good karma, all my outgoing links on this site are followed. Treat others as you wish to be treated, right? Besides, I think the authors who we read daily deserve all the thanks (links) we can give.
I hope you find the SEM News feed and the free SEO search tool helpful.
- Brett at semdaily.com
