Back in April, we introduced keyboard shortcuts you can use to zip around AdWords. As fans of Gmail shortcuts already know, if you want to save time navigating your account, ditching your mouse can give you a major boost.To help you learn shortcuts faster (not to mention show off your AdWords skills), we’re giving away free sets of keyboard stickers. Take a look:(click to view larger image)If you live in the U…
This fall, learn how to improve your advertising performance by attending the new AdWords Basics Webinars, free of charge. Led by an AdWords specialist, each live, online seminar will include a presentation plus live Q&A. Whether you want to learn to track what’s happening on your website, get more sales at a lower cost, add display images to your ads, or better set-up your campaigns, there is a webinar for you…
Because high-end mobile phones offer a browsing experience that is similar to the desktop computer, advertising on mobile is a natural extension for any AdWords campaign. With high-end mobile phones like the iPhone and phones running Android offering full (HTML) Internet browsers, consumers are using their phones and desktop computers in similar ways. However, it has not always been easy to reach people on these new mobile phones…
If you’re looking for some help with your online advertising for Q4 or 2010, consider attending one of our in-person full-day seminars about AdWords, Analytics or Website Optimizer.In the coming months we’ll be offering Seminars for Success in the following cities:AdWords 101: Beginner and 201: IntermediateOctober 5-6: New York City AreaOctober 26-27: Chicago, ILNovember 2-3: Berkeley, CANovember 16-17: Charlotte, NCDecember 7-8: Scottsdale, AZAdwords 301:Advanced Account Optimization and AdWords 302: Advanced Conversion OptimizationOctober 13-14: Dallax, TXOctober 20-21: Seattle, WANovember 3-4: Los Angeles, CAAnalytics: Introduction and Analytics: AdvancedOctober 8-9: New York City, NYOctober 22-23: Melbourne, AustraliaOctober 28-29: Chicago, ILNovember 4-5: Berkeley, CANovember 18-19: Seattle, WADecember 9-10: Scottsdale, AZDecember 9-10: Charlotte, NCWebsite OptimizerOctober 30: Chicago, ILDecember 11: Scottsdale, AZFor more information about Seminars for Success, including registration details, course outlines, and past attendees’ comments, please visit http://www…
In a mere few days, the 4th quarter will be upon us. Seems like just yesterday we were running our Do More with Less series to arm you with tools and tactics to show the 2009 recession who’s boss.As we start wrapping up 2009 and start thinking about what 2010 might hold, we’re feeling optimistic. We’re hoping we can transition from being your partner through the recession to being your partner through a recovery…
Did you know that searches for “coupons” are up by as much as 95% year-over-year? Or that Google.com is highlighting TV and movie previews with our Video Plus Box product in the search results? Or even that “things to do” searches hit an all time high this summer?The Google Auto, Media and Entertainment, Financial Services, Retail, Tech, and Travel teams are excited to announce the launch of our Twitter profiles…
When we started building the new AdWords interface we asked ourselves two questions. First, how can we help you get your work done faster? Second, how can we help you find the right tools at the right time to drive the best possible performance for your AdWords campaigns? We believe we’ve made great progress towards these goals, and today, the new interface is coming out of beta.We’ve heard from many of you that the new interface has made a material difference for your business…
We’re excited to announce that Conversion Optimizer, an AdWords CPA (cost per acquisition) bidding feature is available to more campaigns. Any campaign with at least 15 conversions in the last 30 days is now eligible to use Conversion Optimizer. These conversions can be tracked either through AdWords Conversion Tracking or as linked Google Analytics goals.A recent analysis showed that campaigns which adopted Conversion Optimizer achieved a 21% increase in conversions while at the same time decreasing their CPA by 14% (on average and in comparison to similar campaigns)…
How do I get better results from my campaigns? It’s a simple question that can often be surprisingly difficult to answer. Where should I focus my efforts? On ad text? Budget? Keywords or bids? Which campaign has the greatest potential for improvement? And what are the expected results?Today we’re introducing the Opportunities tab, a beta feature in the new AdWords interface built to help you answer these questions…
As an AdWords advertiser, it’s important for you that potential customers find you on the Internet. If your business has one or more physical locations, it’s just as important that customers can find where you are.To help your customers find your business locations, you can now add customized directions to your website from Google Maps. With the Google Maps directions gadget, you no longer need to write out and update multiple sets of directions from the North, South, East or West…
By now you probably know that we’ve been working on a new interface for AdWords to help you save time managing your account and get even better results from your campaigns. We’ve built a number of new features that make managing your campaigns faster and easier: more graphs to track your performance over time, integrated reports that provide ready access to detailed search and content network data, and faster editing to help you make changes quickly…
We just released a new version of AdWords Editor with a few exciting updates.
Increase efficiency with CSV import.
Many advertisers have requested the ability to import CSV files in AdWords Editor, and we’re happy to announce this feature is now available in the new versionwe’re happy to announce this new feature. If you make changes to your account in a spreadsheet or a custom application, you can now import your spreadsheet directly into AdWords Editor, then post your new or edited items…
With more AdWords advertisers using the new interface each week, we’d like to take a moment to recap the topics we’ve covered on New Interface Thursdays these past two months.We started the series with a list of learning resources including the new AdWords interface website. The next week we showed you how you could use keyboard shortcuts to manage your campaigns more efficiently. We then wrote about how you can use filters and customize columns to help you focus on the data that’s most important to you…
In this week’s post, we’ll take a deeper look into the Keywords tab in the new AdWords interface.The Keywords tab lists the keywords within your account. Just like in the previous AdWords interface, you can add, edit, and create new keywords on the Keywords tab in your account. However, the new interface takes keyword management a step further with a feature called roll-up tabs. A Keywords tab is available at every level of your account, allowing you to see the keywords for a whole campaign, or even across all campaigns in a single list…
We want to share with you two upcoming, online Google webinars that you may find useful: Analytics Webinar with Avinash Kaushik and Travel Shopping for Summer 2009.Analytics Webinar with Avinash KaushikLittle Changes, Large Results: 5 Things Marketers Can Do NowIn today’s tough economic climate, it’s increasingly important for marketers to utilize resources effectively – in particular, media dollars – in order to maximize ROI…
Beta testing for the new AdWords interface has been expanded to an even larger number of advertisers. The new interface is now available to most active AdWords accounts in these languages:
We’ll be adding more AdWords languages in the future…
Have you used filters in the new AdWords interface yet? Filters allow you to look at just the data you want within your account. You can use filters throughout your account and save them for later use.Let’s take a look at some of the cool things you can do with filters. First, no matter what tab you’re in, you’ll find filters under Filter and views.(click to view larger image)Setting up a filter is the same whether you’re working with ad groups, keywords, or placement; though, the criteria you can filter by does depend on what you’re trying to filter…
You're looking at my set of tools. The custom search engine helps me find the answers to questions more quickly. The RSS aggregator keeps me updated with industry news that matters. And, in the near future, I plan on documenting the major steps and considerations used in SEM as a check list (although it will also work well as a list of tutorials).
While I built (and am improving) the above tools for myself, it seemed like a waste to keep them to myself. After all, good will breeds good will, and perhaps you'll even help me find more great blogs to follow.
In the name of good karma, all my outgoing links on this site are followed. Treat others as you wish to be treated, right? Besides, I think the authors who we read daily deserve all the thanks (links) we can give.
I hope you find the SEM News feed and the free SEO search tool helpful.
- Brett at semdaily.com
