With recent launch of the Google Analytics Data Export API, Google Analytics data is starting to show up in some new places. One of the most exciting places is on your mobile phone.In the past it was challenging to keep up with your performance data while on the go. Using the new API, a number of developers have created mobile solutions to tackle this challenge. Note, it still takes our system some time to process your data, so if you’re checking today’s data, proceed with caution…

Hello, Edmonton Canada! Home of the worlds largest shopping and entertainment center (West Edmonton Mall) and gateway to some of the North’s most spectacular National Parks and our first Seminars for Success in province of Alberta!

Our Google Analytics Seminar Leader, Benjamin Mangold from Mangold Sengers is making a special trip from his home country of Australia to teach the Google Analytics Intro and Advanced session…

Late last week we launched an updated version of the Google Analytics website. Some keen-eyed observers noticed that we updated our logo as well. This is consistent with a larger Google effort to update logos on all of our consumer and business products.

Consumer product logos now generally have the word Google followed by a lower case word in blue. While business products like Google Analytics are in upper case with everything following Google in gray…

We’ve given the Google Analytics site a refresh! Drawing upon insights from conversations with the Google Analytics community — both online and in person, and from looking carefully at our own Analytics reports, we’ve reorganized the site to do a better job of exposing the information you’re looking for. And, we’ve added a dash of visual style in the process.How did we go about deciding what needed to be changed? The vast majority of visitors come to the site simply to log in to their accounts…

Last month we published a post showing how you can setup Goals in Google Analytics. Today you can now import your Google Analytics Goals and Transactions into your AdWords account to use as conversion actions. This lets you track campaign ROI and optimize your account for conversions directly inside the AdWords interface.In the past, you needed to install a separate tracking code to make use of this feature (called AdWords Conversion Tracking)…

In reading an Occam’s Razor blog post from earlier this year, “Aggregation of Marginal Gains: Recession Busting Analytics!,” I noted that Avinash is discussing exactly the same experience we at FutureNow underwent. Ten years ago, low hanging fruit in the conversion improvement space meant high traffic, high impact changes from fixing obviously-wrong calls to action: bad linking, non-obvious next steps, poor UI (user interface)…

On Monday June 8, we released Urchin 6.6, a significant upgrade to our “run-it-yourself” web analytics package. This release brings some serious enterprise-level heft to the table, and also advances Urchin’s marketing-analysis capabilities in a big way. New Search Marketing Reports and Tools Chief among Urchin’s new report-side features is the Performance Comparison report. Finally you can compare the performance of your Google AdWords and Yahoo! Search Marketing (YSM) campaigns side-by-side…

How do you use web analytics? Do you share data as part of a regular planning meeting? Do you log in once in awhile just to see how things are going? We want to know! We’re gathering information to help prioritize new features and improve Google Analytics and we need your help. If you’ve used web analytics data to make decisions inside your business or organization, get in touch and tell us how…

Recently Microsoft released a new search engine called Bing, which has begun sending traffic to websites with Google Analytics installed. Bing currently shows up as a referring site in the Traffic Sources reports. We are actively working on an update that will include Bing under the default list of search engines in Google Analytics. If you absolutely can’t wait for the upgrade, you can add the following line to your Google Analytics tracking code as a temporary solution…

We’re very happy to announce the recent launch of Central de Conversiones, a new Spanish-language blog covering Google’s measurement tools including Google Analytics, Website Optimizer, Insights for Search, AdPlanner and others. Both Googlers and GAACs from Spanish speaking countries such as Argentina, Mexico and Spain will be sharing basic tips and advanced web analytics techniques trying to help decision makers integrate data from these tools into their business strategies…

Event Tracking is a feature of Google Analytics that allows you to track visitor actions that don’t correspond directly to pageviews. It’s a great fit for tracking things like:

• Downloads of a PDF or file
• Interaction with dynamic, AJAX sites
• Interaction with Adobe Flash objects, embedded videos and other media

Unlike virtual pageviews, Event Tracking will not alter your pageview count…

We are offering Seminars in 4 cities this month. That’s right.. down under in Sydney, Australia and then one on each coast (Miami and San Diego) and north/south (Dallas and Washington DC) just to balance it out.

These are great in person trainings and will jump start you in Google Analytics and Google Website Optimizer (San Diego and Dallas only). Return from these trainings with a practical understanding of how to use these products for your business along with some great tips & best practices…

As a Google Analytics user, chances are you know the value of good data on traffic to your website. More data means you can make better-informed decisions about how to drive traffic to your site and to your brick-and-mortar locations. But your website is just a part of your entire web presence.Users of Google Maps and Google Search, for example, may also be interacting with your local listing on Google…

Today’s post covers how to install Google Analytics on the Blogger and WordPress blogging platforms. Adding analytics to your blog can tell you things like:

• Which referring sites send you the best traffic
• Which visitors are most likely to subscribe to your email list
• Which keywords have the highest engagement
• Which articles have the lowest bounce rate
• Which articles monetize best using AdSense
• and much more…

We’ve noticed some misconceptions about Google Analytics floating around, and we thought we’d take a shot at correcting the most common ones. Without further ado, here they are, the top ten myths about Google Analytics debunked. MYTH 1: “You get what you pay for.” Google Analytics is free, which means the system is down a lot. Google Analytics makes use of the same network of secure and reliable data centers used to power Google…

Almost everyone uses Google Analytics to calculate overall site traffic as a way to measure the value of their website.Many users are clamoring for a simpler way to share their Analytics traffic data with their external stakeholders. These stakeholders, such as investors and advertisers, typically use data reported by other services to evaluate the performance of a company. Many times these estimates are significantly different than that from Google Analytics…

Today we’re excited to announce a new feature in Google Analytics, tracking for YouTube brand channels. YouTube brand channels allow partners and advertisers to have a hub of content on YouTube, where they can collect videos, publish playlists, and get YouTube users deeply engaged with their brand. Now brand channel owners can get fully enabled Google Analytics reporting on their channel as if it were their own site…

In this post, we’ll explain what Goals are in Google Analytics, why they’re useful, and how to set them up. Let us make two assumptions before we start. First, you know the rules of basketball, and second, you are a Lakers fan (or at least you know who the Lakers are).Note that if you run an ecommerce site, Google Analytics has additional features to help you track purchases. For more information on this, check out how to configure ecommerce tracking…

Let’s face it: Social media is here to stay, and day by day it continues to encroach on nearly every aspect of our online lives. But to publishers, promoters, advertisers and site owners, there’s one essential question left hanging in the air long after the race to join the social media crowd: “Is it working?”This year’s Lollapalooza Music Festival is using Event Tracking and Google Analytics to find out…

On the Analytics blog, we spend a lot of time talking about bounce rate. The bounce rate is defined as the percent of users who leave your website after viewing just one page (Single Page Access / Entries). There’s been a new development in AdWords that could help lower your bounce rate for display ads, while giving you more granularity into which segment or area of an ad visitors tend to click on…

Improve ROI from Shopping Comparison Sites

These days, I’m getting a lot of clients who want to increase their ROI on referral site campaigns. We’ll explore this topic by talking specifically about shopping comparison sites. The same techniques are generally applicable to all kinds of referring sites. My goal is to help you track and identify the referring sites that bring you quality traffic and generate more business and profit…

Many Google Analytics account owners give people access to their account (e.g. account manager, clients, staff members) in order to get help with managing their account or interpreting the data in their reports.Luckily, the User Manager feature in Analytics prevents you from giving out your user name and password to dozens of people – which means no worrying about people poking around in your account settings without your knowledge…

Umm… delicious. Nice work Tim and Clarkson!Find out how he made it.Posted by Sebastian Tonkin, Google Analytics Team

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Umm… delicious. Nice work Tim and Clarkson!Find out how he made it.Posted by Sebastian Tonkin, Google Analytics Team

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Umm… delicious. Nice work Tim and Clarkson!Find out how he made it.Posted by Sebastian Tonkin, Google Analytics Team

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Umm… delicious. Nice work Tim and Clarkson!Find out how he made it.Posted by Sebastian Tonkin, Google Analytics Team

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Umm… delicious. Nice work Tim and Clarkson!Find out how he made it.Posted by Sebastian Tonkin, Google Analytics Team

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Umm… delicious. Nice work Tim and Clarkson!Find out how he made it.Posted by Sebastian Tonkin, Google Analytics Team

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Let’s face it, your website is never really finished. Testing pages is an inexpensive way to manage a constantly shifting audience and market. It’s great for:

1. Increasing ROI on your advertising
2. Teaching you about the likes and dislikes of your customers
3. Trying out alternatives used by competitors
4. Breaking down preconceptions about what works
5. Convincing a stubborn boss to try something new

What and where to test?

So where do you start? First you need a goal…

Let’s face it, your website is never really finished. Testing pages is an inexpensive way to manage a constantly shifting audience and market. It’s great for:

1. Increasing ROI on your advertising
2. Teaching you about the likes and dislikes of your customers
3. Trying out alternatives used by competitors
4. Breaking down preconceptions about what works
5. Convincing a stubborn boss to try something new

What and where to test?

So where do you start? First you need a goal…