0 090324 16:59

Using Google Analytics to Create an Optimization Plan

Let’s face it, your website is never really finished. Testing pages is an inexpensive way to manage a constantly shifting audience and market. It’s great for:

  1. Increasing ROI on your advertising
  2. Teaching you about the likes and dislikes of your customers
  3. Trying out alternatives used by competitors
  4. Breaking down preconceptions about what works
  5. Convincing a stubborn boss to try something new

What and where to test?

So where do you start? First you need a goal…

SocialTwist Tell-a-Friend
0 090324 16:59

Using Google Analytics to Create an Optimization Plan

Let’s face it, your website is never really finished. Testing pages is an inexpensive way to manage a constantly shifting audience and market. It’s great for:

  1. Increasing ROI on your advertising
  2. Teaching you about the likes and dislikes of your customers
  3. Trying out alternatives used by competitors
  4. Breaking down preconceptions about what works
  5. Convincing a stubborn boss to try something new

What and where to test?

So where do you start? First you need a goal…

SocialTwist Tell-a-Friend
0 090324 16:59

Using Google Analytics to Create an Optimization Plan

Let’s face it, your website is never really finished. Testing pages is an inexpensive way to manage a constantly shifting audience and market. It’s great for:

  1. Increasing ROI on your advertising
  2. Teaching you about the likes and dislikes of your customers
  3. Trying out alternatives used by competitors
  4. Breaking down preconceptions about what works
  5. Convincing a stubborn boss to try something new

What and where to test?

So where do you start? First you need a goal…

SocialTwist Tell-a-Friend
5 090324 16:59

Using Google Analytics to Create an Optimization Plan

Let’s face it, your website is never really finished. Testing pages is an inexpensive way to manage a constantly shifting audience and market. It’s great for:

  1. Increasing ROI on your advertising
  2. Teaching you about the likes and dislikes of your customers
  3. Trying out alternatives used by competitors
  4. Breaking down preconceptions about what works
  5. Convincing a stubborn boss to try something new

What and where to test?

So where do you start? First you need a goal…

SocialTwist Tell-a-Friend
0 090323 15:25

Back to Basics: Is your website a "closer"?

Many successful sales people describe closing a sale as a process that is composed of many steps. It’s a dialogue — a series of information exchanges that culminates in the ultimate sale or final agreement. This closing process occurs thousands of times every day on websites around the world. Websites and visitors engage in a dialogue during which products are chosen, shipping and credit card information is provided, and sales are closed…

SocialTwist Tell-a-Friend
0 090323 15:25

Back to Basics: Is your website a "closer"?

Many successful sales people describe closing a sale as a process that is composed of many steps. It’s a dialogue — a series of information exchanges that culminates in the ultimate sale or final agreement. This closing process occurs thousands of times every day on websites around the world. Websites and visitors engage in a dialogue during which products are chosen, shipping and credit card information is provided, and sales are closed…

SocialTwist Tell-a-Friend
0 090323 15:25

Back to Basics: Is your website a "closer"?

Many successful sales people describe closing a sale as a process that is composed of many steps. It’s a dialogue — a series of information exchanges that culminates in the ultimate sale or final agreement. This closing process occurs thousands of times every day on websites around the world. Websites and visitors engage in a dialogue during which products are chosen, shipping and credit card information is provided, and sales are closed…

SocialTwist Tell-a-Friend
0 090323 15:25

Back to Basics: Is your website a "closer"?

Many successful sales people describe closing a sale as a process that is composed of many steps. It’s a dialogue — a series of information exchanges that culminates in the ultimate sale or final agreement. This closing process occurs thousands of times every day on websites around the world. Websites and visitors engage in a dialogue during which products are chosen, shipping and credit card information is provided, and sales are closed…

SocialTwist Tell-a-Friend
0 090323 15:25

Back to Basics: Is your website a "closer"?

Many successful sales people describe closing a sale as a process that is composed of many steps. It’s a dialogue — a series of information exchanges that culminates in the ultimate sale or final agreement. This closing process occurs thousands of times every day on websites around the world. Websites and visitors engage in a dialogue during which products are chosen, shipping and credit card information is provided, and sales are closed…

SocialTwist Tell-a-Friend
3 090323 15:25

Back to Basics: Is your website a "closer"?

Many successful sales people describe closing a sale as a process that is composed of many steps. It’s a dialogue — a series of information exchanges that culminates in the ultimate sale or final agreement. This closing process occurs thousands of times every day on websites around the world. Websites and visitors engage in a dialogue during which products are chosen, shipping and credit card information is provided, and sales are closed…

SocialTwist Tell-a-Friend
0 090319 21:15

Google Analytics at SES NY

SES New York is next week and Google Analytics will be there. You can come by the booth to meet members of the team and learn more about the latest features. Here are a couple of sessions that you might enjoy:Pay Per ConversationTuesday, March 24th, 1:45pm to 2:45pmSandra Cheng, Product Manager for Google Website Optimizer, and Bryan Eisenberg, will discuss a different approach to looking at your website’s visitors…

SocialTwist Tell-a-Friend
0 090319 21:15

Google Analytics at SES NY

SES New York is next week and Google Analytics will be there. You can come by the booth to meet members of the team and learn more about the latest features. Here are a couple of sessions that you might enjoy:Pay Per ConversationTuesday, March 24th, 1:45pm to 2:45pmSandra Cheng, Product Manager for Google Website Optimizer, and Bryan Eisenberg, will discuss a different approach to looking at your website’s visitors…

SocialTwist Tell-a-Friend
0 090319 21:15

Google Analytics at SES NY

SES New York is next week and Google Analytics will be there. You can come by the booth to meet members of the team and learn more about the latest features. Here are a couple of sessions that you might enjoy:Pay Per ConversationTuesday, March 24th, 1:45pm to 2:45pmSandra Cheng, Product Manager for Google Website Optimizer, and Bryan Eisenberg, will discuss a different approach to looking at your website’s visitors…

SocialTwist Tell-a-Friend
0 090319 21:15

Google Analytics at SES NY

SES New York is next week and Google Analytics will be there. You can come by the booth to meet members of the team and learn more about the latest features. Here are a couple of sessions that you might enjoy:Pay Per ConversationTuesday, March 24th, 1:45pm to 2:45pmSandra Cheng, Product Manager for Google Website Optimizer, and Bryan Eisenberg, will discuss a different approach to looking at your website’s visitors…

SocialTwist Tell-a-Friend
0 090319 21:15

Google Analytics at SES NY

SES New York is next week and Google Analytics will be there. You can come by the booth to meet members of the team and learn more about the latest features. Here are a couple of sessions that you might enjoy:Pay Per ConversationTuesday, March 24th, 1:45pm to 2:45pmSandra Cheng, Product Manager for Google Website Optimizer, and Bryan Eisenberg, will discuss a different approach to looking at your website’s visitors…

SocialTwist Tell-a-Friend
0 090319 21:15

Google Analytics at SES NY

SES New York is next week and Google Analytics will be there. You can come by the booth to meet members of the team and learn more about the latest features. Here are a couple of sessions that you might enjoy:Pay Per ConversationTuesday, March 24th, 1:45pm to 2:45pmSandra Cheng, Product Manager for Google Website Optimizer, and Bryan Eisenberg, will discuss a different approach to looking at your website’s visitors…

SocialTwist Tell-a-Friend
0 090317 16:09

Tips for Tracking Email Marketing Campaigns

Email campaigns are a cost-effective way of attracting quality return visitors to your site. It’s important that you tag your email campaigns with campaign tags so that you can track how well each email performs. This lets you optimize your efforts and track your return on investment. What are campaign tags? Campaign tags are additional information that you apply to links. Once a link is clicked, the tag information is passed to Google Analytics…

SocialTwist Tell-a-Friend
0 090317 16:09

Tips for Tracking Email Marketing Campaigns

Email campaigns are a cost-effective way of attracting quality return visitors to your site. It’s important that you tag your email campaigns with campaign tags so that you can track how well each email performs. This lets you optimize your efforts and track your return on investment. What are campaign tags? Campaign tags are additional information that you apply to links. Once a link is clicked, the tag information is passed to Google Analytics…

SocialTwist Tell-a-Friend
0 090317 16:09

Tips for Tracking Email Marketing Campaigns

Email campaigns are a cost-effective way of attracting quality return visitors to your site. It’s important that you tag your email campaigns with campaign tags so that you can track how well each email performs. This lets you optimize your efforts and track your return on investment. What are campaign tags? Campaign tags are additional information that you apply to links. Once a link is clicked, the tag information is passed to Google Analytics…

SocialTwist Tell-a-Friend
0 090317 16:09

Tips for Tracking Email Marketing Campaigns

Email campaigns are a cost-effective way of attracting quality return visitors to your site. It’s important that you tag your email campaigns with campaign tags so that you can track how well each email performs. This lets you optimize your efforts and track your return on investment. What are campaign tags? Campaign tags are additional information that you apply to links. Once a link is clicked, the tag information is passed to Google Analytics…

SocialTwist Tell-a-Friend
0 090317 16:09

Tips for Tracking Email Marketing Campaigns

Email campaigns are a cost-effective way of attracting quality return visitors to your site. It’s important that you tag your email campaigns with campaign tags so that you can track how well each email performs. This lets you optimize your efforts and track your return on investment. What are campaign tags? Campaign tags are additional information that you apply to links. Once a link is clicked, the tag information is passed to Google Analytics…

SocialTwist Tell-a-Friend
0 090317 16:09

Tips for Tracking Email Marketing Campaigns

Email campaigns are a cost-effective way of attracting quality return visitors to your site. It’s important that you tag your email campaigns with campaign tags so that you can track how well each email performs. This lets you optimize your efforts and track your return on investment. What are campaign tags? Campaign tags are additional information that you apply to links. Once a link is clicked, the tag information is passed to Google Analytics…

SocialTwist Tell-a-Friend
0 090313 13:33

New Podcast "Get Your Google Analytics On"

Check out this new podcast from Startup Nation. This week’s episode gives a great beginner overview on how to get the most out of Google Analytics. It starts by explaining how to get up and running, and then explains how Startup Nation has used analytics to improve the performance of their own site. If you’d like to check out the contents before listening, you can also find an overview here.Thanks to Brian Cleveland from Statup Nation for sharing his expertise…

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0 090313 13:33

New Podcast "Get Your Google Analytics On"

Check out this new podcast from Startup Nation. This week’s episode gives a great beginner overview on how to get the most out of Google Analytics. It starts by explaining how to get up and running, and then explains how Startup Nation has used analytics to improve the performance of their own site. If you’d like to check out the contents before listening, you can also find an overview here.Thanks to Brian Cleveland from Statup Nation for sharing his expertise…

SocialTwist Tell-a-Friend
0 090313 13:33

New Podcast "Get Your Google Analytics On"

Check out this new podcast from Startup Nation. This week’s episode gives a great beginner overview on how to get the most out of Google Analytics. It starts by explaining how to get up and running, and then explains how Startup Nation has used analytics to improve the performance of their own site. If you’d like to check out the contents before listening, you can also find an overview here.Thanks to Brian Cleveland from Statup Nation for sharing his expertise…

SocialTwist Tell-a-Friend
0 090313 13:33

New Podcast "Get Your Google Analytics On"

Check out this new podcast from Startup Nation. This week’s episode gives a great beginner overview on how to get the most out of Google Analytics. It starts by explaining how to get up and running, and then explains how Startup Nation has used analytics to improve the performance of their own site. If you’d like to check out the contents before listening, you can also find an overview here.Thanks to Brian Cleveland from Statup Nation for sharing his expertise…

SocialTwist Tell-a-Friend
0 090313 13:33

New Podcast "Get Your Google Analytics On"

Check out this new podcast from Startup Nation. This week’s episode gives a great beginner overview on how to get the most out of Google Analytics. It starts by explaining how to get up and running, and then explains how Startup Nation has used analytics to improve the performance of their own site. If you’d like to check out the contents before listening, you can also find an overview here.Thanks to Brian Cleveland from Statup Nation for sharing his expertise…

SocialTwist Tell-a-Friend
0 090313 13:33

New Podcast "Get Your Google Analytics On"

Check out this new podcast from Startup Nation. This week’s episode gives a great beginner overview on how to get the most out of Google Analytics. It starts by explaining how to get up and running, and then explains how Startup Nation has used analytics to improve the performance of their own site. If you’d like to check out the contents before listening, you can also find an overview here.Thanks to Brian Cleveland from Statup Nation for sharing his expertise…

SocialTwist Tell-a-Friend
0 090312 16:05

Motion Chart Scavenger Hunt Followup

Last week we launched some new features in Motion Charts. Instead of telling you what they were, we decided to let you discover them for yourself and post what you found in our blog comments.It didn’t take long for several of you to find the new features. Karthik was first to notice that you can now control bubble opacity and that you can zoom into the chart. This is a great feature that allows you to eliminate the distraction of outliers and focus on the core data set…

SocialTwist Tell-a-Friend
0 090312 16:05

Motion Chart Scavenger Hunt Followup

Last week we launched some new features in Motion Charts. Instead of telling you what they were, we decided to let you discover them for yourself and post what you found in our blog comments.It didn’t take long for several of you to find the new features. Karthik was first to notice that you can now control bubble opacity and that you can zoom into the chart. This is a great feature that allows you to eliminate the distraction of outliers and focus on the core data set…

SocialTwist Tell-a-Friend