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090626 01:13
Veeple, Inc. (http://www.veeple.com/), today announced an agreement with BitGravity (http://www.bitgravity.com/), a global leader in online video, as well as several new service enhancements to its platform.Under the agreement, BitGravity will offer Veeple’s simple and innovative video solution to content owners and businesses to easily upload, manage, deploy and measure interactive videos across the Web…
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090626 00:17
Unrehearsed discussions about web analytics, marketing, web design and testing with experts in the field. In this episode, web analytics experts and Googlers Avinash Kaushik and Nick Mihailovski talk with Jeff Gillis from the Google Analytics team about the best ways to segment data.
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090625 00:50
Guest Post by Smokey Burns, CEO, Epicenter Network Last week, Amazon announced that barring any last minute reprieve, it will be forced to sever ties with its North Carolina affiliates once that state’s new sales tax law is passed. The law—not unlike ones being debated in other statehouses around the country—declares that online marketers with affiliates in the state are deemed to have a local “physical presence”, and therefore must collect state sales tax on all purchases made by state residents…
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090623 23:00
VisiStat, Inc. has announced the release of LeadCaster™, their newest add-on module. LeadCaster, a real-time lead generation application, marks VisiStat as the first Web analytics service to offer live leads within an analytics environment.“The development of our LeadCaster technology successfully bridges the gap between sales and marketing. LeadCaster identifies the companies on your Website ‘right now,’ providing warm leads to sales organizations,” said Tina Bean, Director of Sales and Marketing for VisiStat, Inc…
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090623 22:43
Google Analytics is a great web analytics service for tracking website visitors, but many people only use the basic functions. Consequently, website abandonment remains a persistent problem affecting all websites, including sites running Google Analytics. Between 35 to 70 percent of onsite conversion processes are abandoned, causing lost revenue and missed targets. Small changes to conversion rates can have a big impact on sales, so a little effort here brings big rewards…
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090622 23:56
Matt Cutts Answers: “Will Google consider Yahoo! Directory and BOTW as source of paid links? If no, why is this different from another site that sell links.
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090622 21:33
Since the beginning of April, Enquiro has been building an amazing package of webinars and research papers as part of its B2B Expert Series, research and analysis which goes to the very core of B2B marketing. Experts from Google, Business.com, Covario, Demandbase and Marketo have also contributed their unique experience and marketing advice as presenters. If you’ve missed them so far, the recordings and white papers are available at www…
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090621 22:42
Last week the Google Adsense blog kicked off a five-week educational series about speeding up your business in a slowdown. This past Thursdsay Avinash Kaushik, Google’s own Analytics Evangelist, discussed the importance of understanding your traffic, analyzing how your site performs, and using data to make decisions.
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090619 01:22
A new report on search engine marketing from [x+1], http://www.xplusone.com, found that while organizations are investing in SEM despite the down economy, they have been unhappy to date with the performance. To access the full report, click here: http://www.xplusone.com/surveyreport/semsurveyreport.pdfThe [x+1] report, “Search Engine Marketing in 2009: Reality Not Matching Expectations When it Comes to Performance,” was based on a March online survey of senior-level SEM professionals from a cross-section of industry sectors…
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090619 01:19
If you use Google Analytics, you can now import your Google Analytics Goals and Transactions into your AdWords account to use as conversion actions.To do this you need to link your Google Analytics and AdWords accounts and create at least one Google Analytics Goal or track at least on Google Analytics Transaction. You’ll also need to enable data sharing in Google Analytics by completing the following steps…
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090617 21:59
Unica Corporation (Nasdaq: UNCA), a leading global provider of enterprise marketing management (EMM) solutions, today announced that FOXSports.com on MSN will utilize Unica NetInsight™ OnDemand to better analyze and act on visitor behavior, and create more powerful and relevant marketing programs.FOXSports.com is a leading sports site that delivers breaking news, real-time stats and fantasy games, reaching more than 15 million users per month…
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090617 00:55
The latest Google Analytics in 60 Seconds video shows how to create a segment that includes only AdWords traffic and then how to refine that segment to include only a specific set of keywords. Google’s team illustrate how to isolate brand related keywords in the video, but with a little experimentation, you can create the AdWords segments that are most relevant to your business.
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090617 00:25
Guest Author: Jascha Kaykas-WolffI wish that someone reminded me of that before I headed to the UK this past week to meet with the Webtrends EMEA team. In the United Kingdom, when you step into the street with only having checked to your right for oncoming traffic, there’s a good chance you’ll have an eye-opening experience. My pedestrian escapades aside, I was actually exposed to another eye-opening experience when I got to see first hand the impressive level of coordination our European teams have achieved in coordinating successful web analytics programs for our customers across so many different boarders…
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090616 09:44
Last week I had the opportunity to catch up with Dennis Varganyi, Country Manager, of AT Internet (maker of XiTi Analyzer II, web analytics software). XiTi Analyzer II is emmensely popular in France and is now expanding into North America. I was quite impressed with the quality of the on board reports XiTi Analyzer comes standard with. Check out my conversation with Dennis below:[Manoj]: Why has XiTi Analyzer II has been so successful in France and different parts of Europe even though there are other options such as Omniture, WebTrends and Google Analytics?[Dennis Varganyi]: When we began, it was with a free solution called ‘XiTi’…
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090612 19:52
For many years now the use of cookies on mobile has left you with a bad taste; they have simply failed to work reliably to provide mobile web analytics data. But times are a changing…
Where cookies have been naively used for mobile products, the tracking of website visitors has often delivered far from accurate results and in recent years have given results significantly skewed towards the latest smartphones where cookie support is good enough…
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090612 01:42
The Google Analytics blog has confirmed the launch of Urchin 6.6. Version 6.6 boasts a brand new set of Search Marketing tools in addition to some enterprise capabilites. Here are the details for the latest release: Search Marketing Tools
- YSM integration: Download your YSM campaign data via the Yahoo API.
- Deep links into AdWords: Provide your login credentials and Urchin lets you jump directly from CPC reports to related management screens in your AdWords account…
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090611 00:37
Ok, I know this has nothing to do with Internet Marketing and you may have already heard of the XBox Natal, but I saw it for the first time on Jimmy Fallon’s late night talk show. I thought it was absolutely amazing.
Project Natal, a sky-high ambitious body/face/voice recognition add-on for the Xbox 360 that, if it works as promised, changes not just the 360, not just gaming, but how humankind interfaces with technology…
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090611 00:08
Guest Author: Phil Kemelor - VP Strategic Analytics – Semphonic
Last week, I co-presented findings from research we conducted on behalf of the Web Analytics Association (WAA)on the state of web analytics in the public sector and non-profit arena.Historically, there has been a dearth of information about the types of Web metrics used by organizations in the public sector and the Web Analytics Association Public Sector Special Interest Group sought to fill this gap…
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090610 00:49
Last week I was interviewed by Frost & Sullivan’s eBulletin Editor, Erin Lindholm, for their 3 part series on Web Experience Excellence. The title of the interview was called “By the Numbers” where we discussed the nuts and bolts of Web analytics, the importance of touch point analysis and the Oprah effect on Twitter’s traffic. Below is a snippet from the interview, read the full article here…
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090608 23:40
Converting website abandoners with real-time analytics, SeeWhy, Inc., today announced Scott G. Silk has been appointed chief executive officer of the company. As SeeWhy expands its focus beyond research and development and ramps up its sales and marketing activities, Silk’s appointment accelerates SeeWhy’s go-to-market strategy with a seasoned technology executive known for his focus, drive and ability to execute…
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090608 23:35
FatWire Software today announced that it has been named as a Leader in the Forrester Wave: Web Content Management for External Sites, Q2 2009. FatWire was cited as a vendor providing “business-user-oriented tools that enable not only the management of content, but targeted delivery, analysis, and optimization of content consumption as well.”According to the report, “FatWire has a strong vision for supporting the next phase of the consumer-centric Web…
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090608 00:12
The Google Mobile blog confirmed last week that the new Palm Pre will come standard with numerous Google Apps such as Search, Maps and YouTube. Palm is calling its operating system webOS for good reason — all applications running on webOS leverage a WebKit-based rendering engine for content, which made it easy to port Google Maps to the platform.Palm Pre also includes a YouTube application that Palm built using Palm’s Native application MoJo SDK, and much like a web app, it uses HTML, CSS, and JavaScript…
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090605 00:37
Google has rolled out a new open source product through Webmaster Central called Page Speed. Page Speed is geared towards helping webmasters improve the performance of their web pages. Page Speed performs several tests on a site’s web server configuration and front-end code. These tests are based on a set of best practices known to enhance web page performance. Webmasters who run Page Speed on their pages get a set of scores for each page, as well as helpful suggestions on how to improve its performance…
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090604 00:24
The Web Analytics Association (WAA) is releasing a Webcast this Thursday June 4, at 12:00 p.m. EDT, “Tapping the Potential of Web Analytics for Public Sector and Non-Profit Sites.” The discussion will be led by Ann Poritzky from the National Institutes of Health and Phil Kemelor from Semphonic, and will provide a look into the unique challenges and opportunities non-profit and public sector web sites face as well as how to get more value out of web analytics to effectively achieve organizational goals…
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090406 00:59
Have you checked out the Twitter service from AllYourTweet.com? It can potentially help you make a more effective Twitterer - below are some of the services they offer.
AnalyticsKeep track of the growth of your accounts. AllYourTweet.com will track your followers, friends, favorites, and status update counts. Check out our nifty graphs of your numbers too.DashboardFrom one view you can look at your tweets, your friends tweets, replies, and basic analytics on your top five accounts…
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090406 00:26
Last week Google’s Seminar for Success team shared two brand new Adwords videos on the topics of quality score and advertising in a down economy. Check them both out below:Google Seminars for Success explains how Quality Score is calculated and how it affects your AdWords campaigns.Google Seminars for Success offers advice on how to use online advertising in a down economy, including three tips on how to optimize your AdWords campaigns for the current economy…
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090402 20:29
U.S. online traffic to Classifieds Web sites increased 84 percent in February 2009 compared with last year, according to a new report from Hitwise. The industry has experienced positive month-to-month growth in share of U.S. visits in all but one month in the past three years. As the state of the U.S. economy has worsened, visits to Classifieds Web sites have continued to climb, up 28 percent from December 2008 to February 2009…
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090401 23:35
The WebTrends Engage’09 Conference starts next week in Las Vegas. It’s being held at the Red Rocks Resort from Tuesday, April 7 until Thursday, April 9.”M” is sending me (Craig McLurg) on a special mission down to Las Vegas to blog live from the WebTrends Engage Conference. I’ll keep you posted on what is happening at the conference and what everyone is talking about. I’ll be giving updates on the events and sessions that I attend…
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090401 21:31
Yesterday I had the opportunity to speak at eMetrics Toronto 2009 on the topic of campaign attribution and the future of paid search analytics. Attribution is a very important topic since its proper implementation can really allow us to guage how we should be budgeting our marketing dollars across various campaigns. You can check out my presentation below:eMetrics Toronto 2009View more presentations from mjasra…