0 100325 01:15

iPhone Prevails in TouchScreen Comparison

MOTO Labs tests the sensitivity and resolution of current smartphone touchscreens such as the iPhone, the Google Nexus One, the Motorola Droid, the Palm Pre, and the Blackberry Storm 2.

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0 100323 22:23

Twitter’s Trust/Safety Team of 22 Fight to Reduce Spam

The latest post on the Twitter blog shows the reduction of spam from Aug 2009 (11% Spam Tweets/Day) to February 2010 (Under 1.5% Spam Tweets/day) .During the past year, Twitter’s “trust and safety” unit, the division charged with policing the network for fraud and abuse, has grown to 22 people, the largest group at the 140-employee company. Source: Adage

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0 100322 23:44

Test Google Analytics Without Waiting 24 Hours

Today Nick and Avinash rolled out another episode on Google Analytics tips and tricks. Topics covered in this episode include auditing the data being tracked instead of waiting until it gets processed, tracking new search terms, where to begin when you start Google Analytics, best practices for setting up conversions goals on e-commerce sites and becoming an analysis ninja.

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0 100322 00:20

Visitors from Facebook More Engaged than Google?

A recent post from the Hitwise blog mentions that when comparing referrers from Facebook vs. Google to media sites, it appears that visitors from Facebook are more likely to return.In particular, among the top 5 Print Media websites in the week ending March 6, 2010, 78% of Facebook.com users were returning visitors compared to 67% from Google News

  • Hitwise data indicate that visitors from Facebook are more loyal to News and Media websites than are visitors from Google News…
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0 090626 01:13

Veeple Partners with BitGravity

Veeple, Inc. (http://www.veeple.com/), today announced an agreement with BitGravity (http://www.bitgravity.com/), a global leader in online video, as well as several new service enhancements to its platform.Under the agreement, BitGravity will offer Veeple’s simple and innovative video solution to content owners and businesses to easily upload, manage, deploy and measure interactive videos across the Web…

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0 090626 00:17

Data Driven Discussions: How to Segment Your Data

Unrehearsed discussions about web analytics, marketing, web design and testing with experts in the field. In this episode, web analytics experts and Googlers Avinash Kaushik and Nick Mihailovski talk with Jeff Gillis from the Google Analytics team about the best ways to segment data.

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0 090625 00:50

State Sales Tax: No Time To Sit Still

Guest Post by Smokey Burns, CEO, Epicenter Network Last week, Amazon announced that barring any last minute reprieve, it will be forced to sever ties with its North Carolina affiliates once that state’s new sales tax law is passed. The law—not unlike ones being debated in other statehouses around the country—declares that online marketers with affiliates in the state are deemed to have a local “physical presence”, and therefore must collect state sales tax on all purchases made by state residents…

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0 090623 23:00

LeadCaster, Real-Time Lead Generation from VisiStat

VisiStat, Inc. has announced the release of LeadCaster™, their newest add-on module. LeadCaster, a real-time lead generation application, marks VisiStat as the first Web analytics service to offer live leads within an analytics environment.“The development of our LeadCaster technology successfully bridges the gap between sales and marketing. LeadCaster identifies the companies on your Website ‘right now,’ providing warm leads to sales organizations,” said Tina Bean, Director of Sales and Marketing for VisiStat, Inc…

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0 090623 22:43

Webinar: Using Google Analytics to Increase Website Conversion

Google Analytics is a great web analytics service for tracking website visitors, but many people only use the basic functions. Consequently, website abandonment remains a persistent problem affecting all websites, including sites running Google Analytics. Between 35 to 70 percent of onsite conversion processes are abandoned, causing lost revenue and missed targets. Small changes to conversion rates can have a big impact on sales, so a little effort here brings big rewards…

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0 090622 23:56

Will Google Consider Yahoo! Directory as a Source of Paid Links?

Matt Cutts Answers: “Will Google consider Yahoo! Directory and BOTW as source of paid links? If no, why is this different from another site that sell links.

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0 090622 21:33

What Age Is Your Customer? New Webinar Explores the Digital Age Divide in B2B

Since the beginning of April, Enquiro has been building an amazing package of webinars and research papers as part of its B2B Expert Series, research and analysis which goes to the very core of B2B marketing. Experts from Google, Business.com, Covario, Demandbase and Marketo have also contributed their unique experience and marketing advice as presenters. If you’ve missed them so far, the recordings and white papers are available at www…

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0 090621 22:42

Google Adsense: Business in a Slow Down

Last week the Google Adsense blog kicked off a five-week educational series about speeding up your business in a slowdown. This past Thursdsay Avinash Kaushik, Google’s own Analytics Evangelist, discussed the importance of understanding your traffic, analyzing how your site performs, and using data to make decisions.

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0 090619 01:22

Search Engine Marketing in 2009: Reality Not Matching Expectations

A new report on search engine marketing from [x+1], http://www.xplusone.com, found that while organizations are investing in SEM despite the down economy, they have been unhappy to date with the performance. To access the full report, click here: http://www.xplusone.com/surveyreport/semsurveyreport.pdfThe [x+1] report, “Search Engine Marketing in 2009: Reality Not Matching Expectations When it Comes to Performance,” was based on a March online survey of senior-level SEM professionals from a cross-section of industry sectors…

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0 090619 01:19

Import Google Analytics Goals and Transactions Into AdWords

If you use Google Analytics, you can now import your Google Analytics Goals and Transactions into your AdWords account to use as conversion actions.To do this you need to link your Google Analytics and AdWords accounts and create at least one Google Analytics Goal or track at least on Google Analytics Transaction. You’ll also need to enable data sharing in Google Analytics by completing the following steps…

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0 090617 21:59

Unica Takes on Fox Sports

Unica Corporation (Nasdaq: UNCA), a leading global provider of enterprise marketing management (EMM) solutions, today announced that FOXSports.com on MSN will utilize Unica NetInsight™ OnDemand to better analyze and act on visitor behavior, and create more powerful and relevant marketing programs.FOXSports.com is a leading sports site that delivers breaking news, real-time stats and fantasy games, reaching more than 15 million users per month…

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0 090617 00:55

Google Adwords Segmentation Video

The latest Google Analytics in 60 Seconds video shows how to create a segment that includes only AdWords traffic and then how to refine that segment to include only a specific set of keywords. Google’s team illustrate how to isolate brand related keywords in the video, but with a little experimentation, you can create the AdWords segments that are most relevant to your business.

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0 090617 00:25

Engage with Webtrends: Look left before you cross the street. You’re in the UK, now.

Guest Author: Jascha Kaykas-WolffI wish that someone reminded me of that before I headed to the UK this past week to meet with the Webtrends EMEA team. In the United Kingdom, when you step into the street with only having checked to your right for oncoming traffic, there’s a good chance you’ll have an eye-opening experience. My pedestrian escapades aside, I was actually exposed to another eye-opening experience when I got to see first hand the impressive level of coordination our European teams have achieved in coordinating successful web analytics programs for our customers across so many different boarders…

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0 090616 09:44

XiTi Analyzer II Prepared to Take on North America

Last week I had the opportunity to catch up with Dennis Varganyi, Country Manager, of AT Internet (maker of XiTi Analyzer II, web analytics software). XiTi Analyzer II is emmensely popular in France and is now expanding into North America. I was quite impressed with the quality of the on board reports XiTi Analyzer comes standard with. Check out my conversation with Dennis below:[Manoj]: Why has XiTi Analyzer II has been so successful in France and different parts of Europe even though there are other options such as Omniture, WebTrends and Google Analytics?[Dennis Varganyi]: When we began, it was with a free solution called ‘XiTi’…

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0 090612 19:52

Do Cookies on Mobile Taste Better in 2009?

For many years now the use of cookies on mobile has left you with a bad taste; they have simply failed to work reliably to provide mobile web analytics data. But times are a changing…

Where cookies have been naively used for mobile products, the tracking of website visitors has often delivered far from accurate results and in recent years have given results significantly skewed towards the latest smartphones where cookie support is good enough…

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0 090612 01:42

Urchin 6.6 Released, Now Track Yahoo Search Marketing

The Google Analytics blog has confirmed the launch of Urchin 6.6. Version 6.6 boasts a brand new set of Search Marketing tools in addition to some enterprise capabilites. Here are the details for the latest release: Search Marketing Tools

  • YSM integration: Download your YSM campaign data via the Yahoo API.
  • Deep links into AdWords: Provide your login credentials and Urchin lets you jump directly from CPC reports to related management screens in your AdWords account…
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0 090611 00:37

Microsoft XBox Natal - Changing the Face of Gaming

Ok, I know this has nothing to do with Internet Marketing and you may have already heard of the XBox Natal, but I saw it for the first time on Jimmy Fallon’s late night talk show. I thought it was absolutely amazing.

Project Natal, a sky-high ambitious body/face/voice recognition add-on for the Xbox 360 that, if it works as promised, changes not just the 360, not just gaming, but how humankind interfaces with technology…

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0 090611 00:08

Tapping the Potential of Web Analytics for Public Sector and Non-Profit Websites

Guest Author: Phil Kemelor - VP Strategic Analytics – Semphonic

Last week, I co-presented findings from research we conducted on behalf of the Web Analytics Association (WAA)on the state of web analytics in the public sector and non-profit arena.Historically, there has been a dearth of information about the types of Web metrics used by organizations in the public sector and the Web Analytics Association Public Sector Special Interest Group sought to fill this gap…

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0 090610 00:49

By the Numbers, My Interview with Frost & Sullivan

Last week I was interviewed by Frost & Sullivan’s eBulletin Editor, Erin Lindholm, for their 3 part series on Web Experience Excellence. The title of the interview was called “By the Numbers” where we discussed the nuts and bolts of Web analytics, the importance of touch point analysis and the Oprah effect on Twitter’s traffic. Below is a snippet from the interview, read the full article here…

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0 090608 23:40

SeeWhy Appoints Scott Silk as CEO

Converting website abandoners with real-time analytics, SeeWhy, Inc., today announced Scott G. Silk has been appointed chief executive officer of the company. As SeeWhy expands its focus beyond research and development and ramps up its sales and marketing activities, Silk’s appointment accelerates SeeWhy’s go-to-market strategy with a seasoned technology executive known for his focus, drive and ability to execute…

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0 090608 23:35

FatWire Named Leader by Forrester Wave Report

FatWire Software today announced that it has been named as a Leader in the Forrester Wave: Web Content Management for External Sites, Q2 2009. FatWire was cited as a vendor providing “business-user-oriented tools that enable not only the management of content, but targeted delivery, analysis, and optimization of content consumption as well.”According to the report, “FatWire has a strong vision for supporting the next phase of the consumer-centric Web…

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0 090608 00:12

Palm Pre Comes with Google Search, Maps and YouTube

The Google Mobile blog confirmed last week that the new Palm Pre will come standard with numerous Google Apps such as Search, Maps and YouTube. Palm is calling its operating system webOS for good reason — all applications running on webOS leverage a WebKit-based rendering engine for content, which made it easy to port Google Maps to the platform.Palm Pre also includes a YouTube application that Palm built using Palm’s Native application MoJo SDK, and much like a web app, it uses HTML, CSS, and JavaScript…

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0 090607 15:01

Top Social Networking Sites: Globally

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0 090605 00:37

Google Rolls Out Page Speed to Help Improve Website Performance

Google has rolled out a new open source product through Webmaster Central called Page Speed. Page Speed is geared towards helping webmasters improve the performance of their web pages. Page Speed performs several tests on a site’s web server configuration and front-end code. These tests are based on a set of best practices known to enhance web page performance. Webmasters who run Page Speed on their pages get a set of scores for each page, as well as helpful suggestions on how to improve its performance…

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0 090604 00:24

WAA WebCast: Web Analytics for Public Sector and Non-Profit Sites

The Web Analytics Association (WAA) is releasing a Webcast this Thursday June 4, at 12:00 p.m. EDT, “Tapping the Potential of Web Analytics for Public Sector and Non-Profit Sites.” The discussion will be led by Ann Poritzky from the National Institutes of Health and Phil Kemelor from Semphonic, and will provide a look into the unique challenges and opportunities non-profit and public sector web sites face as well as how to get more value out of web analytics to effectively achieve organizational goals…

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0 090406 00:59

All Your Tweet: Increase Your Twitter Productivity

Have you checked out the Twitter service from AllYourTweet.com? It can potentially help you make a more effective Twitterer - below are some of the services they offer.

AnalyticsKeep track of the growth of your accounts. AllYourTweet.com will track your followers, friends, favorites, and status update counts. Check out our nifty graphs of your numbers too.DashboardFrom one view you can look at your tweets, your friends tweets, replies, and basic analytics on your top five accounts…

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