A lot of companies agree that they have problems with their category pages. Coming into the Holiday Season, it’s incredibly important to think of those things that will help the visitor move through her buying process easily, and improving the customer experience on category pages can have a real impact.  Optimizing category pages can prevent “pogo sticking” behavior, reduce bounce rates, and improve overall conversion…

Why are some of your visitors hesitating when they get to their shopping cart? What barriers are they running into that stop them from taking action on your site? What are you doing at these points to try and close the sale once you’ve identified that the visitor is hesitating?

I’ve been shopping online a little much this month. I got a new painting for my home office, I bought fabulous athletic sunglasses, and a pair of gorgeous above the knee boots…

Your visitors are empowered with the ability to access information with the click of a button. You can’t pull a blind-fold over their eyes or manipulate them into anything. They’ll find out the truth with or without you being upfront about what that truth looks like. Being transparent means that you’re being vulnerable, exposing all your wrinkles, scars and bumps, but it also means you’re fully disclosing what makes you better and different…

Nothing is more frustrating then making me jump through hoops to give you my money. I go to Warren Miller annually to get psyched for the upcoming ski season. Make fun of me if you wish, but it’s tradition ok?!

Anyway, I just went to warrenmiller.com and found out that I could buy tickets for one of the Utah shows directly at Abravanel Hall’s box office web site, so I went here:

http://www…

When you think of improving your web site’s conversion rate, you probably think of increasing sales or leads online. The “clicks’ are the actions you are tracking as conversions for your web site.

One of my clients from over a year ago, was successfully implementing our recommendations. He was seeing increases in his conversion rate, measuring success in “clicks”, or more orders being completed online…

Throughout my career as a conversion analyst, I’ve had the opportunity to work with a large variety of clients in a variety of industries, and in very different circumstances. Some may be getting a large amount of traffic, but having a really difficult time converting their visitors due to a lack of branding or a lack of scent on their site. Others might be getting very low traffic, while some others might have a hard time converting early and middle stage visitors with micro conversion points…

If you offer a subscription based product or service, you may find that your “direct traffic” is above average. This could be an indication that your existing customers/members are coming back to your site for additional information they need.

If these customers aren’t tagged somehow and you don’t have in depth analytics in place, you probably aren’t effectively separating their behavior from the behavior of new visitors to your site…

When something goes wrong with a product or service and you’re looking to request an exchange, return or be compensated somehow for the inconvenience, you probably expect a fight when contacting the vendor. This is a result of companies missing the mark on successfully meeting our customer experience basic expectations.

I had to laugh at myself when I found myself in this exact situation…