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0 100429 05:00
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Apr 29, 05:00    SEM Interviews

Keyword List Building 101

After doing all of your research, you now have a pretty good crop of data to sift through. Remember, during the Research Phase, we collected every keyword we found during our various investigations. Check out this article for a comprehensive recap of Research Phase posts from this column regarding PPC research.
Some of sources [...]

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0 090626 06:08
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Jun 26, 06:08    SEM Interviews

How To: Excel At Excel For SEM Applications, Part 3

In this continuing series (part 1, part 2), I’ve shared some tips and tricks specifically for the search marketing professional using Microsoft Excel. The feedback has been great (thank you!), so I’m going to expand these posts to not just include tasks associated with SEM, but into a mini-Excel training course for search marketers [...]

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