Before delving into industry news from the last two weeks, inspired by a pickup line used last night at the SEOmoz Training Seminar after party, I felt compelled to kick things off with a list of the five worst SEO pickup lines that no attendee of the SEOmoz Training Seminar in London should use this October.
5. Did it hurt? Did what hurt? …
(NOTE FROM RAND: Please welcome Sam Niccolls, SEOmoz’s newest addition to the consulting team - we hope you all like him as much as we do!)
A lot a marketers focus optimization efforts at the bottom of their conversion funnels. One effective way to examine conversion rates at the bottom of the funnel is to create a custom segment that excludes visitors who bounce. As this segment gives you a view of your engagement data that only shows interested visitors, this is a great way to inform site changes…
You're looking at my set of tools. The custom search engine helps me find the answers to questions more quickly. The RSS aggregator keeps me updated with industry news that matters. And, in the near future, I plan on documenting the major steps and considerations used in SEM as a check list (although it will also work well as a list of tutorials).
While I built (and am improving) the above tools for myself, it seemed like a waste to keep them to myself. After all, good will breeds good will, and perhaps you'll even help me find more great blogs to follow.
In the name of good karma, all my outgoing links on this site are followed. Treat others as you wish to be treated, right? Besides, I think the authors who we read daily deserve all the thanks (links) we can give.
I hope you find the SEM News feed and the free SEO search tool helpful.
- Brett at semdaily.com
