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SearchCap: The Day In Search, April 29, 2010

Barry Schwartz — Thu, 29 Apr 2010 21:00:32 +0000

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

Last Call For Speakers For SMX Advanced
We’ve got the agenda for SMX Advanced mostly finalized, still have a few openings. Interested in speaking? Here are the sessions where we’re still looking for speakers:
Location [...]

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Last Call For Speakers For SMX Advanced

Chris Sherman — Thu, 29 Apr 2010 20:29:42 +0000

We’ve got the agenda for SMX Advanced mostly finalized, still have a few openings. Interested in speaking? Here are the sessions where we’re still looking for speakers:

Location Services: The New Local Search?
What You Don’t Know About You Tube
Twitter, Real Time Search & Real Time SEO
Amazing PPC Tactics

Do you have something interesting to say about any [...]

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Why You Should Do Your Own Performance Testing

Michael Vax — Thu, 29 Apr 2010 19:24:20 +0000

All enterprise ecommerce vendors test their application’s performance, but it is still a good idea to discuss the performance aspects of an ecommerce platform with the vendor before making the decision to buy. You will also need to analyze the performance test results provided by the vendor and check the reference sites to see how the system has been scaling in the real world.

After you have decided on your new ecommerce platform, despite all of this pre-purchase research, you will need to start planning your own performance testing efforts as part of your ecommerce implementation…

More relevant traffic estimates now in the updated Keyword Tool

feedproxy.google.com-Inside-AdWords-crew — Thu, 29 Apr 2010 19:13:00 +0000

In late September, we launched a beta version of the updated Keyword Tool. This tool is a new, streamlined way for you to identify additional keywords and add them to your account. Previously, we offered two distinct tools to expand your keyword list. The Keyword Tool generated keywords based on the content of the URL, words or phrases you entered into the tool. The Search-based Keyword Tool gave you insight into keywords that you may have been missing out on by identifying actual Google searches that were relevant to your site’s landing pages…

Integrating virtual keyboards in Google search

feedproxy.google.com-A-Googler — Thu, 29 Apr 2010 18:24:00 +0000

You’ve spilled coffee on your keyboard. The a, e, i, o, u, and r keys have stopped working. Now try to search Google for the nearest computer repair shop. The pain of typing on this broken keyboard is similar to what many people searching in non-English languages feel when trying to type today. Typing searches on keyboards not designed for your languages can be frustrating, even impossible.Our user research has shown that many people are more comfortable formulating search queries in their own language but have difficulty typing these queries into Google…

Google’s Preferred AdWords API Pricing Model Equals Big Changes

John Ellis — Thu, 29 Apr 2010 17:33:34 +0000

Google announced Monday about upcoming changes to its AdWords API fees. This change has been a long-time waiting for many agencies that have often had a constant battle gaining respect from Google.
The Google API platform is structured to allow developers to interact with AdWords. This permits agencies to create their own bidding and reporting tools. [...]

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Google: Now Recommending Brands For Searches

Barry Schwartz — Thu, 29 Apr 2010 17:08:18 +0000

First Google rolled out recommendations for “pages similar to” earlier this week, now they also appear to be testing brand recommendations in response to certain queries. As I reported at the Search Engine Roundtable, some users are seeing “brands for” recommendations for searches such as [digital cameras], [cheap laptops], [label printers], [fishing rod] and [...]

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SEMPO Announces New Leadership

Chris Sherman — Thu, 29 Apr 2010 16:00:36 +0000

The Search Engine Marketing Professional Organization has announced the new slate of officers for the search marketing advocacy and education association. The officers for the coming year are:

Chairman: Jeffrey Pruitt, CEO of Tallwave (re-elected chairman)
President: Chris Boggs, Director, Search Engine Optimization, ROSETTA
Vice president: Dave Fall, SVP Product and Operations, Clickable, Inc.
Treasurer: Margaret Willette, Search Marketing […

How To Use E-mail To Benefit SEO

Damien Bianchi — Thu, 29 Apr 2010 15:55:35 +0000

Most of you reading this headline will probably think I’m crazy. We all know that search engines do not crawl or index e-mail. What we forget is that you do have the option to view a copy of the e-mail you receive in a browser. Usually this is reserved for e-mails that are sent from [...]

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Connect with your "neigh"bors using Google Places

feedproxy.google.com-A-Googler — Thu, 29 Apr 2010 15:30:00 +0000

This is the second post in our Small Business series about entrepreneurship and the various Google tools you can use to establish and improve your business presence on the Internet. Here, you’ll learn how Google Places (formerly called the Local Business Center) can help you attract and be discovered by customers in your area for free. -Ed.As a local business owner, one of the things that sets you apart is your ability to make personal connections with your customers because of your passion for what you do…

Yahoo Search Update: 4/29/2010 Weather Report

Barry Schwartz — Thu, 29 Apr 2010 15:11:24 +0000

Yahoo announced a new search index and algorithm update today. The update involves crawling, indexing, and ranking algorithms changes over the next few days.
Yahoo said, “you may notice some ranking changes and page shuffling during the process, which we expect to complete over the next few days.”
The last Yahoo update [...]

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Google Making Changes To Canada Maps, Now “Owns” The Data As In US

Greg Sterling — Thu, 29 Apr 2010 14:47:15 +0000

After the search box, perhaps no other Google product is so synonymous with the company as Maps. Over time Google has come to see its mapping offering — now extended to mobile — and the underlying local data as more and more strategic. To that end, last October in the US Google replaced maps data [...]

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Don’t Put All Your Eggs in the Facebook Basket

Michael Gray — Thu, 29 Apr 2010 14:12:19 +0000

While Facebook may be a hot marketing tool right now, there is danger in putting too much effort into making it the center of your marketing efforts.

In a recent post I spoke about publishing paths and tailoring your content and selectively publishing it to different websites. It can be dangerous, though, if you take it too far and focus only on building your content on one website (particularly one you don’t have absolute control over) because you leave yourself and your business open to whims and decisions of others…

50 Howling Examples of Dew Photography

vitaly — Thu, 29 Apr 2010 13:00:11 +0000

By Bhanu Ahluwalia

Dew drops, the water droplets condensed from the air, are a beautiful gift from Mother Nature. Dew drops have a novelty in them. They are vivid and delicate, warm and cold at the same time. They sparkle like pearls on the surface. Mornings become more refreshing and brisk when it is drenched in the dew. They are simply amazing… Capturing dew drops is considered to be the best illustration of macro photography…

Keyword List Building 101

Josh Dreller — Thu, 29 Apr 2010 10:00:31 +0000

After doing all of your research, you now have a pretty good crop of data to sift through. Remember, during the Research Phase, we collected every keyword we found during our various investigations. Check out this article for a comprehensive recap of Research Phase posts from this column regarding PPC research.
Some of sources [...]

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Sneaky Link Tactics: Removing Credit Where It’s Not Due

seoroi.com-Gabriel-Goldenberg — Thu, 29 Apr 2010 08:30:50 +0000

The situation: Your competitors have inbound links that are broken because of typos, changes in URL structures etc.

The common link building commentary: Most SEOs who’ve been around the link building block will tell you that it’s an opportunity to ‘build links’ for free – to pick low hanging fruit. Just drop the site owner a little email and voila – good as new…

Additional publisher resources: Navigating DoubleClick Ad Planner

feedproxy.google.com-Inside-AdSense-Team — Thu, 29 Apr 2010 07:14:00 +0000

In an effort to help our publishers navigate the array of Google products, we’re happy to announce the first part of our ‘Additional publisher resources’ video series. In these videos we aim to provide an introduction to other Google products that are of interest to AdSense publishers. We’ll cover topics such as how to maximize your site’s visibility to advertisers, how to ensure your site is properly indexed in Google’s search engine, how to make your site more interactive for users and how to gather information on your site’s traffic…

Your Competittive Advantage Won’t Last Long!

ppcblog.com-Giovanna — Thu, 29 Apr 2010 06:28:14 +0000

Look at any competitive PPC area today, and you’ll notice many of the ads are selling the same thing.

This is a fundamental problem.

No matter how great you are at PPC, it the product or service you’re selling is flooded with competition, the more your margins will be squeezed. The more your margins are squeezed, the less you will be able to spend on advertising…

"Facebook" Most Searched for Keyword in March

feedproxy.google.com- — Thu, 29 Apr 2010 04:39:12 +0000

Hitwise announced today that the search term Facebook was the top U.S. search conducted in the four weeks ending March 27, 2010. Overall, Facebook related terms accounted for eight searches across the three top 10 lists.Yahoo! related terms accounted for six spots while MySpace terms accounted for four searches across the search engines. Other search terms that were among the top 10 searches for all three search engines include youtube, facebook login, craigslist and yahoo mail…

Google Upgrades Mobile Image Search

Matt McGee — Wed, 28 Apr 2010 22:23:25 +0000

Another day, another new and/or improved search tool from Google. Yesterday it was an improved mobile version of Place Pages, and today’s announcement is an upgrade to Google’s mobile image search for iPhones and Android devices.

The changes include showing square thumbnails to maximize the number that appear after a search, swipe-based navigation (like iPhone users [...]

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