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Social Media: The Need For Measurement

seobook.com-PeterD — Fri, 23 Oct 2009 09:15:29 +0000

Following on from my our “Social Media Guruism: Mostly Harmless” yesterday, we received the following comment:

On the surface, this seems like a great article…until you realize that it’s really just like most tweets–a total waste of time. If you wanted to really provide something valuable, you’d show me how you directly measure your social marketing campaign…Oh wait, you can’t…

SEO Dojo – What’s That?

Andy Beard — Fri, 23 Oct 2009 07:36:20 +0000

One of the smartest SEOs I know who doesn’t run some kind of paid membership site now does

Whilst also blogging together on Collective Thoughts (ok so I have been slacking a little) we also have a chat group on Skype that has been running for 2 years.

Dave knows his stuff (like really knows his stuff), and if your primary interest is SEO, I can’t think of a better place to hang out and share secrets…

Reading gets personal with Popular items and Personalized ranking

feedproxy.google.com-A-Googler — Thu, 22 Oct 2009 22:51:00 +0000

(Cross-posted from the Official Google Reader Blog)Today, we’re launching two changes to Google Reader to help you discover more interesting content faster. Just as the launch of Personalized Search improved search results based on your search history, these changes use your Reader Trends to improve your reading experience.

Explore section - We’re always trying to help you discover new stuff in Reader, and today we’re introducing Popular items and Recommended sources, two ways to find interesting content from all over the Internet…

Get free keyboard shortcuts stickers

Inside AdWords Group — Thu, 22 Oct 2009 22:29:00 +0000

Back in April, we introduced keyboard shortcuts you can use to zip around AdWords. As fans of Gmail shortcuts already know, if you want to save time navigating your account, ditching your mouse can give you a major boost.To help you learn shortcuts faster (not to mention show off your AdWords skills), we’re giving away free sets of keyboard stickers. Take a look:(click to view larger image)If you live in the U…

Whiteboard Friday - Tips, Tricks & Tactics Preview: Seth Besmertnik on Winning SEO Budget

great scott! — Thu, 22 Oct 2009 21:22:09 +0000

Rand’s in Jolly Ol’ England this week, so I decided to share a preview from our upcoming DVD Training Series, "Tips, Tricks & Tactics: Volume 1," coming out in November.

We filmed this series during our recent seminar in Seattle and the response was amazing. One of the most popular sessions was Conductor CEO, Seth Besmertnik’s, presentation on "How to Win SEO Budget and Influence Your CMO…

New version of the AdWords API v2009

feedproxy.google.com-Inside-AdWords-crew — Thu, 22 Oct 2009 20:35:00 +0000

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Art meets engineering with Google Chrome Artist Themes

feedproxy.google.com-A-Googler — Thu, 22 Oct 2009 15:39:00 +0000

A couple of weeks ago we introduced Artist Themes for Google Chrome. We asked leading designers, artists, illustrators and musicians to use the browser as their personal canvas for designing interesting themes.Since then, we’ve enjoyed hearing your thoughts on these designs and how you’ve used them to personalize your browser. We’ve also been intrigued by the ways in which these themes have had interesting and unusual cultural resonance with people around the world…

This Week in Search: Triple Roundup for 10/1/09 to 10/21/09

Sam Niccolls — Thu, 22 Oct 2009 13:29:49 +0000

Bing’s Twitter Search & Google’s Defensive PR:
On the heels of Bing’s Twitter Search announcement, Google’s PR team put their Annie Oakley shades on and announced some upcoming social media moves of their own.

Google Analytics’ New Features:
There are some fantastic features in GA’s latest release including customized alerts, threshold goals (i…

Six Creative Solutions in Online Advertising

Guest Posting — Thu, 22 Oct 2009 13:19:58 +0000

By Mike Takahashi

Recently, there have been a lot of creative ideas and uses of online ads that have been pushing the traditional medium. Takeover ads, where ads takeover the entire site design have become more common. Apple has taken banner ads into a new dimension by creating ads that appear to interact within the design of a site. While others have been able to leverage platforms such as YouTube and Twitter to create an interactive experience…

One million video views!

Matt Cutts — Thu, 22 Oct 2009 04:54:35 +0000

This year we’ve been making and posting videos on an official webmaster video channel, and earlier today we hit our one millionth video view. Making these little movies has been a ton of fun and we’ve covered dozens of topics for site owners.

We decided to celebrate in a couple ways. First, we added captions to all 150+ videos (over 11 hours of information). That’s important because for movies with captions, you can translate the captions into different languages…

Google & Bing Annouce Real Time Search Deals With Twitter

seobook.com-PeterD — Thu, 22 Oct 2009 03:14:28 +0000

Marissa Mayer announces that Google has reached an agreement with Twitter to include Twitter updates in Google’s search results.

We look forward to having a product that showcases how tweets can make search better in the coming months. That way, the next time you search for something that can be aided by a real-time observation, say, snow conditions at your favorite ski resort, you’ll find tweets from other users who are there and sharing the latest and greatest information…

Explaining (Some of) Google’s Algorithm with Pretty Charts & Math Stuff

randfish — Thu, 22 Oct 2009 02:34:14 +0000

(NOTE: This post is written by Ben Hendrickson and Rand Fishkin as a follow up to Ben’s presentation at the Distilled/SEOmoz training seminar in London this week)

Our web index, Linkscape, updated again recently, and in addition to provide the traditional stats, we thought we’d share some of the cutting edge research work we do here. Below, you’ll find a post which requires extremely close and careful reading…

A learning opportunity for education sites

feedproxy.google.com-Inside-AdSense-Team — Wed, 21 Oct 2009 22:00:00 +0000

This Thursday, October 22nd, our Dublin-based AdSense team will host a webinar geared towards publishers with sites related to education. We welcome you to join us for an hour, starting at 9am PST/5pm GMT, and learn how you can improve your ad performance. We’ll talk you through our top tips and show you sample implementations, and you’ll be able to put your questions live to an AdSense specialist…

RT @google: Tweets and updates and search, oh my!

feedproxy.google.com-A-Googler — Wed, 21 Oct 2009 21:09:00 +0000

At Google, our goal is to create the most comprehensive, relevant and fast search in the world. In the past few years, an entirely new type of data has emerged — real-time updates like those on Twitter have appeared not only as a way for people to communicate their thoughts and feelings, but also as an interesting source of data about what is happening right now in regard to a particular topic.Given this new type of information and its value to search, we are very excited to announce that we have reached an agreement with Twitter to include their updates in our search results…

Wow, It’s Too Good to Be True

seobook.com-Aaron-Wall — Wed, 21 Oct 2009 20:35:12 +0000

Marketing taps into our emotions, as Rory Sutherland shares in this great TED speech

Online any good idea that works well is quickly cloned by competitors. Both the larger competitors with piles of money AND those who are driven by money so much that they would sell their own mothers for a nickel.

This fierce competition for attention forces continuous (perceived) value add. Some of that is created through innovation and/or branding…

Social Media Guruism: Mostly Harmless

seobook.com-PeterD — Wed, 21 Oct 2009 19:53:25 +0000

One of our commenters, WebsterJ, recently made the astute observation:

So Derek calls out SEO as a scam while touting social media - a field that is quickly cornering the market on snake oil. Fast talking social gurus charging boring clients with nothing interesting to say big $$$ to make Twitter profiles, blogs and Facebook pages that will bring in zero return. They just make the client feel like they are “doing social media…

We Are Just a Search Engine, Honest Guys ;)

seobook.com-Aaron-Wall — Wed, 21 Oct 2009 19:14:46 +0000

The WSJ reports that as soon as next week Google will begin selling music in the search results:
Google Inc. will soon let users buy songs or listen to them for free, right on its main results page, as part of a broader push to enhance the offerings on the leading search engine, according to several people familiar with the matter.

The music offerings, from four online music services, are to be packaged in what Google calls a “one box” at the top of a results page, similar to the site’s presentation of weather and financial results…

Run Firefox at Top Speed with Dedicated Profiles [Firefox SEO]

Ruud Hein — Wed, 21 Oct 2009 16:23:48 +0000

Firefox can easily be called one of the most versatile, most powerful browsers: tens, nay hundreds of extensions enable it to do just about anything from predicting the weather to playing music.

And thus we do; enable hundreds of extensions, that is. Which turns starting Firefox into a second-boot experience, its startup time equaled only by the actual boot-up of a complete operating system as you switch on your computer in the morning…

File Management and Organization Tools and Ideas

Guest Posting — Wed, 21 Oct 2009 13:47:13 +0000

By Cameron Chapman

Managing the files and reference materials that you’ve compiled over the course of a project (or even your entire career) can be a daunting task. You need to organize invoices, proposals, creative files, mock-ups, research sources and a myriad of other folders and files for later reference. And let’s face it: most operating systems have inadequate file management tools for power users…

Twitter Grayhat Tip: Fake It Till You Make It

seoroi.com-Gabriel-Goldenberg — Wed, 21 Oct 2009 13:05:39 +0000

As my friend Mike Gray pointed out at SMX Advanced, RTing is a great way to get people’s attention and build a relationship with them. The difficulty is getting people’s attention when they write a really popular post that gets RTed 100+ times.

So here’s the greyhat solution. 1) Create fake accounts.

2) Have them RT your RTs with a “via @YourUsername” appended…