One of the smartest SEOs I know who doesn’t run some kind of paid membership site now does
Whilst also blogging together on Collective Thoughts (ok so I have been slacking a little) we also have a chat group on Skype that has been running for 2 years.
Dave knows his stuff (like really knows his stuff), and if your primary interest is SEO, I can’t think of a better place to hang out and share secrets…
(Cross-posted from the Official Google Reader Blog)Today, we’re launching two changes to Google Reader to help you discover more interesting content faster. Just as the launch of Personalized Search improved search results based on your search history, these changes use your Reader Trends to improve your reading experience.
Back in April, we introduced keyboard shortcuts you can use to zip around AdWords. As fans of Gmail shortcuts already know, if you want to save time navigating your account, ditching your mouse can give you a major boost.To help you learn shortcuts faster (not to mention show off your AdWords skills), we’re giving away free sets of keyboard stickers. Take a look:(click to view larger image)If you live in the U…
Rand’s in Jolly Ol’ England this week, so I decided to share a preview from our upcoming DVD Training Series, "Tips, Tricks & Tactics: Volume 1," coming out in November.
We filmed this series during our recent seminar in Seattle and the response was amazing. One of the most popular sessions was Conductor CEO, Seth Besmertnik’s, presentation on "How to Win SEO Budget and Influence Your CMO…
A couple of weeks ago we introduced Artist Themes for Google Chrome. We asked leading designers, artists, illustrators and musicians to use the browser as their personal canvas for designing interesting themes.Since then, we’ve enjoyed hearing your thoughts on these designs and how you’ve used them to personalize your browser. We’ve also been intrigued by the ways in which these themes have had interesting and unusual cultural resonance with people around the world…
Marissa Mayer announces that Google has reached an agreement with Twitter to include Twitter updates in Google’s search results.
We look forward to having a product that showcases how tweets can make search better in the coming months. That way, the next time you search for something that can be aided by a real-time observation, say, snow conditions at your favorite ski resort, you’ll find tweets from other users who are there and sharing the latest and greatest information…
(NOTE: This post is written by Ben Hendrickson and Rand Fishkin as a follow up to Ben’s presentation at the Distilled/SEOmoz training seminar in London this week)
Our web index, Linkscape, updated again recently, and in addition to provide the traditional stats, we thought we’d share some of the cutting edge research work we do here. Below, you’ll find a post which requires extremely close and careful reading…
This Thursday, October 22nd, our Dublin-based AdSense team will host a webinar geared towards publishers with sites related to education. We welcome you to join us for an hour, starting at 9am PST/5pm GMT, and learn how you can improve your ad performance. We’ll talk you through our top tips and show you sample implementations, and you’ll be able to put your questions live to an AdSense specialist…
Marketing taps into our emotions, as Rory Sutherland shares in this great TED speech
Online any good idea that works well is quickly cloned by competitors. Both the larger competitors with piles of money AND those who are driven by money so much that they would sell their own mothers for a nickel.
This fierce competition for attention forces continuous (perceived) value add. Some of that is created through innovation and/or branding…
One of our commenters, WebsterJ, recently made the astute observation:
So Derek calls out SEO as a scam while touting social media - a field that is quickly cornering the market on snake oil. Fast talking social gurus charging boring clients with nothing interesting to say big $$$ to make Twitter profiles, blogs and Facebook pages that will bring in zero return. They just make the client feel like they are “doing social media…
From time to time, our own T.V. Raman shares his tips on how to use Google from his perspective as a technologist who cannot see — tips that sighted people, among others, may also find useful.The most recent release of Android 1.6, a.k.a. Donut, introduces accessibility features designed to make Android apps more widely usable by blind and low-vision users. In brief, Android 1.6 includes a built-in screenreader and text-to-speech (TTS) engine which make it possible to use most Android applications, as well as all of Android’s default UI, when not looking at the screen…
Many ads are aimed at interrupting a consumer to get them to pay attention to the ad, but this approach has proven less effective on the Web, as consumers often come online to pursue an interest or perform a task, such as finding a local restaurant or booking an airline ticket. To address this, many advertisers are moving away from interruption toward helping consumers accomplish their tasks by offering commercial messages that are useful, helpful and relevant…
People use all kinds of tools to help them get stuff done — paper to-do lists, messages with a certain label or stars in Gmail, notes in Google Calendar, a couple different iGoogle gadgets and so on. Late last year, we added a lightweight way to help you keep track of what you need to do in Gmail Labs — tasks.Since then, it’s graduated from Labs, and you can manage your tasks not only in Gmail, but also in Google Calendar, iGoogle and from your mobile phone (by going to gmail…
Recently, we introduced Google Web Elements as a new way to easily add dynamic content to your site. In this post, we’d like to focus on one of the Web Elements which you can use to earn more revenue: the Custom Search Element.As our optimization tips point out, adding search functionality to your site can improve the user experience on your pages and overall make your site “sticky”. Here are some commonly asked questions about the Custom Search Element to help you get started: Q: What do I need to do in order to start earning revenue with the Custom Search Element?The first thing you should do is activate AdSense for search in your AdSense account…
The Google Search Appliance (GSA) is getting an update today, with a bunch of new features aimed at making enterprise search easier for everyone inside a company. One of our favorites, the Self-learning Scorer, learns from employees’ searches to tune itself and improve over time. If employees repeatedly choose, say, the fourth result for a given query the GSA will learn that’s probably the most relevant one and bring it up to the top the next time the query is searched for…
Would ranking for these terms bring SEOmoz additional traffic and take traffic away from affiliates? Would that be a benefit to the long-term SEOmoz brand?
Tom Critchlow of Distilled has quite a disturbing post today for affiliates on the SEOmoz blog, encouraging brands to rank for their own coupon codes.
The suggestion is that brands should try to rank for their own voucher codes and take that traffic away from affiliate coupon sites…
Late last week as we where all recovering from balloon boy, another minor kefuffle percolated to the top involving a mother and her child being separated during a TSA checkpoint screening. This story provides some interesting insight from a reputation management and social media perspective, so I’d like to delve a little deeper.So last week a post went viral titled “TSA Agents Took My Son” it was an emotion filled post that culminated with this gut wrenching moment:
The male TSA agent repeated, “I’m going to have to pick him up to inspect him…
Each day, thousands of companies choose to “go Google” — that is, switch to Google Apps. Over two million business and 20 million users in over 100 countries and more than 40 languages have adopted Apps for their workplace, and we’re happy to welcome companies around the world such as Konica Minolta, Rentokil Initial and TOTO that have just decided to go Google. These companies no longer have to deal with the hassles of managing email servers or rolling out software updates, and their employees now enjoy the convenience of shared documents and calendars, Gmail and more…
This is part of a regular series of posts on search experience updates that runs on Fridays. Look for the label “This week in search” and subscribe to the series. - Ed.This week, we made a few improvements to help webmasters better understand how their pages interact with Google search. Here’s an overview:Fetch as GooglebotAs a webmaster, have you ever wondered what Google “sees” when we visit your site? Our understanding of your web page affects which searches your page is returned for and its relevance rank…
Information access is at the core of Google’s mission, which is why we work to make the world’s content available to people with disabilities, such as blindness, visual impairment, color deficiency, deafness, hearing loss and limited dexterity. Building accessible products isn’t only the right thing to do, it also opens up Google services to very significant populations of people. According to the United Nations, 650 million people live with a disability, which makes them the world’s largest minority…
Tomorrow marks Diwali, a festival of lights in India, and so we’d like to wish all our publishers a happy and safe Diwali. We hope this festival brings you good luck and prosperity!Posted by the AdSense India Team
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Last week, we shared with you a few tips to reach your audience on the go. This week we’ve launched a new site, Go Mobile! to help you be even more effective with mobile advertising.Even if you’re already taking advantage of the mobile opportunity in AdWords, this resource can help you think about other ways to integrate mobile into your broader marketing strategy, including:
For more ideas on how to Go Mobile! please visit: http://www…
As many of you are now aware, the "across the bloody pond" edition of the Pro SEO training that we are hosting in London with the SEOmoz crew is now sold out. What you may not know is that we (Distilled and SEOmoz) are sponsoring a LondonSEO event on Tuesday evening after the end of the seminar. Here’s the official write-up from Jane.
What does this mean for you? Well, it means that whether you are coming to the seminar or not, if you can get to London you can head for the Crown & Sceptre pub on the corner of Great Titchfield Street and Foley Street on Tuesday evening for free beer, scintillating SEO chat and a chance to hang out with all the cool kids of the London SEO scene (yes, I’ll be there as well)…
To visitors coming via my 101 Advanced Text Link Buying Tips article on Search Engine Journal, welcome. Here’s an overview of my link buying services. (To my regular readers, check out the article and link to it or link here if you like it . )
The main benefits of using my text link buying services are that I
Wondering how to win rank and influence users? Well, if you have multiple pages from one domain ranking in the same SERP, a little bit of optimization may help you get a coveted indented listing. You know, one of those cool situations where two or more of your pages show up right on top of each other in the engines. While this is a bit of an advanced tactic, it can be extremely powerful for driving traffic…
Today is Blog Action Day; a day when thousands of bloggers post on a specific social change topic in order to raise awareness of that topic and, eventually and maybe, cause a dent in the issue.
It's a day that sets me – and most likely you — apart from the rest of "them" as I see the concept pass by on Twitter (that's how I became aware of it) and read the stats on the Blog Action Day home page: 9,081 blogs registered…
From time to time you’ve probably noticed the ‘Ads by Google’ message on ads around the web — we display this label because we want users to have an awareness and understanding of the ads they see online and where they come from.As more and more advertisers use rich media ad formats, such as Flash and interactive ads, we want to provide the same benefit to users for those ad formats.So today we’re starting to add the “Ads by Google” message to rich media ads in a way that’s unobtrusive to your ad creative and the publisher site, but as user-friendly as our current “Ads by Google” notices on other ad formats…
We first launched Promoted Videos as a search advertising program on YouTube, allowing content creators to drive viewership of their videos by targeting the hundreds of millions of searches that happen on YouTube every day. But in the past year Promoted Videos has evolved into a much broader discovery vehicle, appearing on search, the YouTube homepage, video watch pages and recently across the AdSense network…
I am always in 2 minds to write anything about Technorati but ultimately the changes to the site today are extremely significant, and I had to balance that against my ability to offer suitable commentary.
This post covers the more technical changes to Technorati – I have also now posted about the changes to Technorati from a users perspective
You're looking at my set of tools. The custom search engine helps me find the answers to questions more quickly. The RSS aggregator keeps me updated with industry news that matters. And, in the near future, I plan on documenting the major steps and considerations used in SEM as a check list (although it will also work well as a list of tutorials).
While I built (and am improving) the above tools for myself, it seemed like a waste to keep them to myself. After all, good will breeds good will, and perhaps you'll even help me find more great blogs to follow.
In the name of good karma, all my outgoing links on this site are followed. Treat others as you wish to be treated, right? Besides, I think the authors who we read daily deserve all the thanks (links) we can give.
I hope you find the SEM News feed and the free SEO search tool helpful.
- Brett at semdaily.com
